Consumer Health in Lithuania
Consumer health in 2023: The big picture
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Summary 1 Research Sources
Analgesics in Lithuania
Results stagnate; however, paediatric analgesics boost sales
Ibuprofen brands dominate as US Pharmacia Sp retains its lead
Combination analgesics lose ground as consumers become increasingly cautious
Analgesics suffer from a lack of innovation as growing concerns challenge sales
Paediatric options to continue performing well over the forecast period
Emergence of modern grocery retailers for the distribution of analgesics set to benefit sales
Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
Cough, Cold and Allergy (Hay Fever) Remedies in Lithuania
Combination products remain firm favourites, driving growth in 2023
Opexa performs well following its shift from prescription-only to OTC
Established brands benefit from strong reputations and consumer loyalty
Steady growth as the popularity of the landscape remains
Herbal offerings and convenient formats drive sales
Climate change leads to a higher incidence of allergies
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
Dermatologicals in Lithuania
The return of pre-pandemic habits and activities dampens sales on the landscape
Rise in sales for products linked to appearance and general wellbeing
Multinationals continue to lead, leaving little space for local players in 2023
Muted value and volume growth over the forecast period
Vaginal antifungals to reach its peak across the forecast period
Hair loss sales is set to grow, with innovations expected on the landscape
Table 24 Sales of Dermatologicals by Category: Value 2018-2023
Table 25 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 27 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 28 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
Digestive Remedies in Lithuania
Proton pump inhibitors gain share as Escadra rises in popularity
International players continue to dominate, with limited local players available
No significant innovation leads to limited results in 2023
Healthier living and less fatty foods challenge sales of digestive products
Digestive enzymes remain popular, with Mezym benefiting from being natural
The ageing population drives growth for digestive remedies
Table 30 Sales of Digestive Remedies by Category: Value 2018-2023
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
Wound Care in Lithuania
The return to active lifestyles boosts growth in wound care as injuries rise
Competitive pricing is key to driving sales in sticking plasters/adhesive bandages
Multinationals remain dominant; however, private label is gaining share
Muted growth over the forecast period as innovation is limited
Functionality will be in demand as consumers prefer goods for individual needs
Natural trends rises, with organic, hypoallergenic and environmentally-friendly options
Table 36 Sales of Wound Care by Category: Value 2018-2023
Table 37 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 38 NBO Company Shares of Wound Care: % Value 2019-2023
Table 39 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 40 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
Sports Nutrition in Lithuania
Positive results as the interest in active lifestyles increase
Protein bars are enjoyed as snacks, even by those who do not exercise
Small players account for the largest value share, as local manufacturers remain key
The expansion of the consumer base supports strong levels of growth
E-commerce to lead sales as direct sellers increase their offerings
Expansion of retail presence will aid sales across the forecast period
Table 42 Sales of Sports Nutrition by Category: Value 2018-2023
Table 43 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 44 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 45 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 46 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
Dietary Supplements in Lithuania
Dietary supplements benefit from a growing interest in preventative healthcare
Seasonal flu drives sales, while fish oils rises in popularity
Direct selling remains relevant in the fragmented landscape
Following COVID-19, sales return to normal levels with growth limited moving forward
Supplement for older consumers has a strong potential to drive growth
Fragmentation on the landscape while private label drive growth
Table 48 Sales of Dietary Supplements by Category: Value 2018-2023
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 50 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 51 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
Vitamins in Lithuania
As the health and wellness trend rises, new habits drive sales in 2023
Cold and grey seasons support sales of vitamin D throughout the country
Orkla Health takes the lead, but private label remains strong
Moderate performance, with innovation is needed in multivitamins
Private label set to perform well as economic uncertainty continues
Sales of multivitamins to grow faster as products for specific audiences launch
Table 55 Sales of Vitamins by Category: Value 2018-2023
Table 56 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 57 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 58 NBO Company Shares of Vitamins: % Value 2019-2023
Table 59 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 60 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
Weight Management and Wellbeing in Lithuania
Healthy lifestyles, including exercise, challenge the landscape
Direct selling offers sports nutrition to boost sales on the landscape
Slimming teas gain ground as consumers perceive the effects to be positive
The growing demand for sports nutrition challenges sales of weight management
Meal replacement options create strong opportunities for growth
Increased focus on healthier ingredients across the coming years
Table 62 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 63 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 64 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 65 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 66 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
Herbal/Traditional Products in Lithuania
Positive results for herbal/traditional products despite rising inflation levels
Seasonal cold and cough symptoms lead to positive results on the landscape
Local manufacturer Valentis sees positive results with Pertusinas
No major changes set to take place across the forecast period
Valentis will benefit from its positive reputation on the paediatric landscape
Focus on climate change has the potential to expand the consumer base
Table 68 Sales of Herbal/Traditional Products: Value 2018-2023
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2023-2028
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2023-2028
Paediatric Consumer Health in Lithuania
Seasonal colds and flus boost sales in paediatric consumer health
Diaper rash sales are limited due to low birth rates during the pandemic
Nurofen is in high demand, boosting sales of paediatric analgesics
Parents ensure they have the budget to spend on paediatric goods
Key players remain the same during the forecast period, while private label grows
A shift towards natural products over the forecast period
Table 74 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028