Consumer Health in Serbia

October 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in Serbia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Health in Serbia?
  • Which are the leading brands in Consumer Health in Serbia?
  • How are products distributed in Consumer Health in Serbia?
  • How has the regulatory and operating environment for Consumer Health changed in Serbia?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Consumer Health in Serbia

Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Distribution of Consumer Health by Format: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format and Category: % Value 2023
Table 9 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMER

DEFINITIONS

Summary 1 Research Sources

Analgesics in Serbia

KEY DATA FINDINGS

Pandemic has reinforced demand
Seasonal consumption and high level of price sensitivity
Local player leads in heavily advertised category
Self-medication trend and promotional activity to support demand
Intense competitive environment
Increasing competition from rival products
Table 11 Sales of Analgesics by Category: Value 2018-2023
Table 12 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Analgesics: % Value 2019-2023
Table 14 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 15 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

Cough, Cold and Allergy (Hay Fever) Remedies in Serbia

KEY DATA FINDINGS

Heavy flu season supports growth
Hemofarm retains lead
Price sensitivity influencing demand
Consumers confident in self-medication
Persistent price sensitivity
Growing competition
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

Dermatologicals in Serbia

KEY DATA FINDINGS

Consumers focusing on essential purchases
Signs of consolidation
Herbal/traditional products strong in dermatologicals
Improvement expected later in forecast period
Fading stigma
Focus on efficacy and duration of effects
Table 23 Sales of Dermatologicals by Category: Value 2018-2023
Table 24 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 26 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 27 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 28 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

Digestive Remedies in Serbia

KEY DATA FINDINGS

Unhealthy diets
Health and wellness trend undermines demand
Price sensitivity supports demand for local products
Ongoing price sensitivity early in forecast period
Shift to healthier diets
Intensification of competition
Table 29 Sales of Digestive Remedies by Category: Value 2018-2023
Table 30 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 31 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 32 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 33 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 34 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

Wound Care in Serbia

KEY DATA FINDINGS

Post-pandemic lifestyles drive up demand
Consumers looking to economise
Hansaplast benefits from broad offer and extensive distribution
Lifestyle shifts to stimulate demand
Continued pricing competition
Leading players to build on established strength
Table 35 Sales of Wound Care by Category: Value 2018-2023
Table 36 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Wound Care: % Value 2019-2023
Table 38 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 39 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

Sports Nutrition in Serbia

KEY DATA FINDINGS

Ongoing dynamism
Expanding offer
Pricing competition intensifies
Positive outlook in health conscious environment
Expanding product offer
Persistently price conscious environment
Table 41 Sales of Sports Nutrition by Category: Value 2018-2023
Table 42 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 43 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 44 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 45 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 46 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

Dietary Supplements in Serbia

KEY DATA FINDINGS

End of pandemic and challenging economic scenario drive down sales
Strong decline in former growth categories
Private label opportunities
Return to growth
Categories to thrive on heightened levels of awareness after pandemic
Pricing competition to intensify
Table 47 Sales of Dietary Supplements by Category: Value 2018-2023
Table 48 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 49 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 50 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 51 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 52 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 53 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

Vitamins in Serbia

KEY DATA FINDINGS

Further significant decline
Lack of brand loyalty offers hope to private label
Significant decline in previously dynamic categories
Consumers set to display continued budget consciousness
Increasing competition from minerals
Return to growth
Table 54 Sales of Vitamins by Category: Value 2018-2023
Table 55 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 56 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 57 NBO Company Shares of Vitamins: % Value 2019-2023
Table 58 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 59 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

Weight Management and Wellbeing in Serbia

KEY DATA FINDINGS

Sales hit by consumer budget consciousness
Hectic lifestyles support demand for quick fix options
Domestic player retains lead
Demand for convenience to boost meal replacement and weight loss supplements
Slimming teas to benefit from interest in herbal options
Ongoing price sensitivity
Table 61 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 62 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 63 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 64 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 65 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 66 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

Herbal/Traditional Products in Serbia

KEY DATA FINDINGS

High level of trust for herbal/traditional products
Pharmacists comfortable in recommending herbal/traditional products
Price consciousness affecting volumes
Herbal/traditional products to remain popular
Increased prices to dampen demand
Increasing competition within the category and from beyond
Table 67 Sales of Herbal/Traditional Products: Value 2018-2023
Table 68 Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 71 Forecast Sales of Herbal/Traditional Products: Value 2023-2028
Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2023-2028

Paediatric Consumer Health in Serbia

KEY DATA FINDINGS

Demand affected by price consciousness
Significant demand for paediatric analgesics and cough and cold remedies
Paediatric vitamins and dietary supplements suffering from heightened budget consciousness
Growth opportunities across categories
Ongoing price sensitivity to encourage promotional activity
Pharmacies facing growing competition
Table 73 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 75 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 76 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Consumer Health

    • Adult Mouth Care
          • Adult Acetaminophen
          • Adult Aspirin
          • Adult Combination Products - Analgesics
          • Adult Diclofenac
          • Adult Dipyrone
          • Adult Ibuprofen
          • Adult Ketoprofen
          • Adult Naproxen
          • Adult OTC Triptans
          • Paediatric Acetaminophen
          • Paediatric Aspirin
          • Paediatric Combination Products - Analgesics
          • Paediatric Dipyrone
          • Paediatric Ibuprofen
          • Paediatric Naproxen
          • Acetaminophen
          • Aspirin
          • Combination Products - Analgesics
          • Diclofenac
          • Dipyrone
          • Ibuprofen
          • Ketoprofen
          • Naproxen
          • OTC Triptans
      • Topical Analgesics/Anaesthetic
    • Sleep Aids
      • Antihistamines/Allergy Remedies (Systemic)
        • Paediatric Allergy Remedies
        • Paediatric Cough/Cold Remedies
      • Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
      • Cough Remedies
        • Nasal Sprays
        • Oral Decongestants
        • Inhalant Decongestants
        • Decongestant Rubs
        • Nasal Decongestant Drops
        • Nasal Decongestant Plasters
      • Medicated Confectionery
      • Pharyngeal Preparations
      • Medicated Shampoos
      • Topical Antifungals
      • Vaginal Antifungals
      • Hair Loss Treatments
      • Nappy (Diaper) Rash Treatments
      • Antiparasitics/Lice (Head and Body) Treatments
      • Antipruritics
      • Cold Sore Treatments
      • Haemorrhoid Treatments
      • Paediatric Dermatologicals
      • Topical Allergy Remedies/Antihistamines
      • Topical Germicidals/Antiseptics
        • Paediatric Diarrhoeal Remedies
        • Paediatric Indigestion and Heartburn Remedies
        • Paediatric Laxatives
        • Paediatric Motion Sickness Remedies
      • Diarrhoeal Remedies
      • IBS Treatments
        • Antacids
        • Antiflatulents
        • Digestive Enzymes
        • H2 Blockers
        • Proton Pump Inhibitors
      • Laxatives
      • Motion Sickness Remedies
    • Emergency Contraception
      • Allergy Eye Care
      • Standard Eye Care
      • NRT Gum
      • NRT Inhalators
      • NRT Lozenges
      • NRT Patches
      • Other NRT
      • First Aid Kits
      • Gauze, Tape and Other Wound Care
      • Sticking Plasters/Adhesive Bandages
      • Protein/Energy Bars
      • Sports Protein Powder
      • Sports Protein RTD
    • Sports Non-Protein Products
      • Combination Dietary Supplements
        • Aloe
        • Combination Herbal/Traditional Dietary Supplements
        • Cranberry
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
        • Glucosamine
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Other Non-Herbal/Traditional Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Tonics
      • Multivitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins
    • Meal Replacement
    • OTC Obesity
    • Slimming Teas
    • Supplement Nutrition Drinks
    • Weight Loss Supplements
    • Herbal/Traditional Topical Analgesics
    • Herbal/Traditional Sleep Aids
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics
    • Allergy Eye Care
    • Antihistamines/Allergy Remedies (Systemic)
    • Paediatric Allergy Remedies
    • Topical Allergy Remedies/Antihistamines
      • Paediatric Acetaminophen
      • Paediatric Aspirin
      • Paediatric Combination Products - Analgesics
      • Paediatric Dipyrone
      • Paediatric Ibuprofen
      • Paediatric Naproxen
      • Paediatric Allergy Remedies
      • Paediatric Cough/Cold Remedies
      • Paediatric Diarrhoeal Remedies
      • Paediatric Indigestion and Heartburn Remedies
      • Paediatric Laxatives
      • Paediatric Motion Sickness Remedies
    • Paediatric Dermatologicals
    • Nappy (Diaper) Rash Treatments
    • Paediatric Vitamins and Dietary Supplements

Consumer Health

It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing

See All of Our Definitions
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This report originates from Passport, our Consumer Health research and analysis database.

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