Consumer Health in Latvia

October 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in Latvia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Health in Latvia?
  • Which are the leading brands in Consumer Health in Latvia?
  • How are products distributed in Consumer Health in Latvia?
  • How has the regulatory and operating environment for Consumer Health changed in Latvia?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Consumer Health in Latvia

Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMER

DEFINITIONS

Summary 1 Research Sources

Analgesics in Latvia

KEY DATA FINDINGS

Retail volume sales decline as demand patterns normalise
Ibuprofen is gaining popularity over acetaminophen
Nycomed Latvia holds lead in analgesics but is under pressure from cheaper brands
Analgesics faces decline in the forthcoming years
Diclofenac is popular ingredient in topical analgesics
Convenient and effective formulas important for children
Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

Cough, Cold and Allergy (Hay Fever) Remedies in Latvia

KEY DATA FINDINGS

Cough, cold and allergy (hay fever) remedies sales begin to normalise post-pandemic
Players depend on promotions in mature and fragmented competitive landscape
Latvians have a strong preference for natural remedies
Slowdown ahead as category faces maturity
Local brands with natural properties to make inroads
OTC combination products will remain popular
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

Dermatologicals in Latvia

KEY DATA FINDINGS

Growth rates normalise in post-pandemic era
Buoyant demand for OTC vaginal antifungals
Shift back to normal consumer lifestyles stimulates sales of dermatologicals
Growth to slow markedly as consumers lifestyle normalise
Falling demand for topical germicidals/antiseptics
Hair loss concerns to fuel sales of hair loss treatments
Table 24 Sales of Dermatologicals by Category: Value 2018-2023
Table 25 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 27 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 28 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

Digestive Remedies in Latvia

KEY DATA FINDINGS

Demand patterns begin to normalise in digestive remedies
Digestive enzyme sales fluctuate following the pandemic
Proton pump inhibitors witness triple-digit growth
Muted growth ahead for digestive remedies
Ageing population to support laxatives category
Proton pump inhibitors face slower growth period
Table 30 Sales of Digestive Remedies by Category: Value 2018-2023
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

Wound Care in Latvia

KEY DATA FINDINGS

Normal lifestyles elevate exposure to minor injuries
Growing demand for affordable basic products
Compeed leads in functional plasters
Wound care to benefit from the premiumisation trend
Strong preference for basic wound care products
First aid kits may be boosted by change in legislation
Table 36 Sales of Wound Care by Category: Value 2018-2023
Table 37 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 38 NBO Company Shares of Wound Care: % Value 2019-2023
Table 39 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 40 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

Sports Nutrition in Latvia

KEY DATA FINDINGS

Wider consumer base and usage occasions fuels dynamic growth
Sports non-protein products gains prominence
Sports protein bars offer substitute to confectionery
Robust performance lies ahead for sports nutrition
Protein bars to expand in convenience stores
Online channel to support growth of sports nutrition
Table 42 Sales of Sports Nutrition by Category: Value 2018-2023
Table 43 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 44 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 45 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 46 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

Dietary Supplements in Latvia

KEY DATA FINDINGS

Healthier habits drive strong growth momentum
Seasonal exposure to colds and flus drives demand
Magnesium to support busy lifestyles
Slowdown in dietary supplements ahead
Consumers will switch to cheaper products
Glucosamine faces a rosy outlook
Table 48 Sales of Dietary Supplements by Category: Value 2018-2023
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 50 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 51 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

Vitamins in Latvia

KEY DATA FINDINGS

Vitamin sales subside after dynamic growth period
Consumers switch back to multivitamins
Vitamin C loses steam post-pandemic
Stronger supplementation habits will underpin category growth
Single vitamins face buoyant growth
Private label to make further progress
Table 55 Sales of Vitamins by Category: Value 2018-2023
Table 56 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 57 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 58 NBO Company Shares of Vitamins: % Value 2019-2023
Table 59 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 60 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

Weight Management and Wellbeing in Latvia

KEY DATA FINDINGS

Weight management and wellbeing sees improved performance
Strong competition from sports nutrition
Slimming teas remain a popular option
Limited growth prospects amid tough competition from sports nutrition
Direct sellers will focus on sports nutrition ranges
Distribution problems are a limitation to category growth
Table 62 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 63 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 64 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 65 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 66 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

Herbal/Traditional Products in Latvia

KEY DATA FINDINGS

Natural remedies remain very popular in Latvia
Cough and cold remedies are a prevalent choice
Natural products preferred by parents for children
Stagnant growth is expected in herbal/traditional products
Herbal/Traditional sleep aids to perform above average
Cough and cold herbal/traditional products will continue to dominate
Table 68 Sales of Herbal/Traditional Products: Value 2018-2023
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2023-2028
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2023-2028

Paediatric Consumer Health in Latvia

KEY DATA FINDINGS

Seasonal cold and flu patterns boost category growth
Paediatric cough, cold and allergy remedies is the stand-out category
Vitamins and dietary supplements enjoy strong growth
Slowdown in paediatric consumer health post-pandemic
Vitamin and dietary supplements have further room for growth
Nurofen and Ibustar will benefit from strong brand loyalty
Table 74 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Consumer Health

    • Adult Mouth Care
          • Adult Acetaminophen
          • Adult Aspirin
          • Adult Combination Products - Analgesics
          • Adult Diclofenac
          • Adult Dipyrone
          • Adult Ibuprofen
          • Adult Ketoprofen
          • Adult Naproxen
          • Adult OTC Triptans
          • Paediatric Acetaminophen
          • Paediatric Aspirin
          • Paediatric Combination Products - Analgesics
          • Paediatric Dipyrone
          • Paediatric Ibuprofen
          • Paediatric Naproxen
          • Acetaminophen
          • Aspirin
          • Combination Products - Analgesics
          • Diclofenac
          • Dipyrone
          • Ibuprofen
          • Ketoprofen
          • Naproxen
          • OTC Triptans
      • Topical Analgesics/Anaesthetic
    • Sleep Aids
      • Antihistamines/Allergy Remedies (Systemic)
        • Paediatric Allergy Remedies
        • Paediatric Cough/Cold Remedies
      • Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
      • Cough Remedies
        • Nasal Sprays
        • Oral Decongestants
        • Inhalant Decongestants
        • Decongestant Rubs
        • Nasal Decongestant Drops
        • Nasal Decongestant Plasters
      • Medicated Confectionery
      • Pharyngeal Preparations
      • Medicated Shampoos
      • Topical Antifungals
      • Vaginal Antifungals
      • Hair Loss Treatments
      • Nappy (Diaper) Rash Treatments
      • Antiparasitics/Lice (Head and Body) Treatments
      • Antipruritics
      • Cold Sore Treatments
      • Haemorrhoid Treatments
      • Paediatric Dermatologicals
      • Topical Allergy Remedies/Antihistamines
      • Topical Germicidals/Antiseptics
        • Paediatric Diarrhoeal Remedies
        • Paediatric Indigestion and Heartburn Remedies
        • Paediatric Laxatives
        • Paediatric Motion Sickness Remedies
      • Diarrhoeal Remedies
      • IBS Treatments
        • Antacids
        • Antiflatulents
        • Digestive Enzymes
        • H2 Blockers
        • Proton Pump Inhibitors
      • Laxatives
      • Motion Sickness Remedies
    • Emergency Contraception
      • Allergy Eye Care
      • Standard Eye Care
      • NRT Gum
      • NRT Inhalators
      • NRT Lozenges
      • NRT Patches
      • Other NRT
      • First Aid Kits
      • Gauze, Tape and Other Wound Care
      • Sticking Plasters/Adhesive Bandages
      • Protein/Energy Bars
      • Sports Protein Powder
      • Sports Protein RTD
    • Sports Non-Protein Products
      • Combination Dietary Supplements
        • Aloe
        • Combination Herbal/Traditional Dietary Supplements
        • Cranberry
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
        • Glucosamine
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Other Non-Herbal/Traditional Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Tonics
      • Multivitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins
    • Meal Replacement
    • OTC Obesity
    • Slimming Teas
    • Supplement Nutrition Drinks
    • Weight Loss Supplements
    • Herbal/Traditional Topical Analgesics
    • Herbal/Traditional Sleep Aids
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics
    • Allergy Eye Care
    • Antihistamines/Allergy Remedies (Systemic)
    • Paediatric Allergy Remedies
    • Topical Allergy Remedies/Antihistamines
      • Paediatric Acetaminophen
      • Paediatric Aspirin
      • Paediatric Combination Products - Analgesics
      • Paediatric Dipyrone
      • Paediatric Ibuprofen
      • Paediatric Naproxen
      • Paediatric Allergy Remedies
      • Paediatric Cough/Cold Remedies
      • Paediatric Diarrhoeal Remedies
      • Paediatric Indigestion and Heartburn Remedies
      • Paediatric Laxatives
      • Paediatric Motion Sickness Remedies
    • Paediatric Dermatologicals
    • Nappy (Diaper) Rash Treatments
    • Paediatric Vitamins and Dietary Supplements

Consumer Health

It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing

See All of Our Definitions
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This report originates from Passport, our Consumer Health research and analysis database.

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