Consumer Health in Denmark

Name: Consumer Health in Denmark
Brand: Euromonitor International
Price: 2750 USD

September 2023

USD 2,750

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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

Analgesics
Cough, Cold and Allergy Remedies
Digestive Remedies
Dermatologicals
NRT Smoking Cessation Aids
Sleep Aids
Eye Care
Wound Care
Vitamins
Dietary Supplements
Weight Management
Sports Nutrition
Herbal/Traditional Products
Paediatric Consumer Health

If you're in the Consumer Health industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in Denmark report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country

This report answers:

What is the market size of Consumer Health in Denmark?
Which are the leading brands in Consumer Health in Denmark?
How are products distributed in Consumer Health in Denmark?
How has the regulatory and operating environment for Consumer Health changed in Denmark?
How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
How significant are wider health concerns and consumer awareness in determining sales?
Where is future growth expected to be most dynamic?

Download Table of Contents

Consumer Health in Denmark

EXECUTIVE SUMMARY

Consumer health in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023

Table 2 Life Expectancy at Birth 2018-2023

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2018-2023

Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023

Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023

Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023

Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023

Table 8 Distribution of Consumer Health by Format: % Value 2018-2023

Table 9 Distribution of Consumer Health by Format and Category: % Value 2023

Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028

Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028

APPENDIX

Over the counter registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Analgesics in Denmark

KEY DATA FINDINGS

2023 DEVELOPMENTS

Moderate current value sales growth in 2023, partly driven by inflation

The analgesics landscape is highly consolidated as GlaxoSmithKline retains its lead

CBD continues to grow in popularity as an alternative pain reliever

PROSPECTS AND OPPORTUNITIES

Moderate current value growth is expected over the forecast period

Topical analgesics is set to perform well thanks to a post-pandemic surge in sporting activity

Analgesics will continue to use suffer from lack of innovation and stagnation

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2018-2023

Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023

Table 14 NBO Company Shares of Analgesics: % Value 2019-2023

Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023

Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028

Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

Sleep Aids in Denmark

KEY DATA FINDINGS

2023 DEVELOPMENTS

Current value growth reflects inflationary pressures in 2023

Orkla Care continues to lead sleep aids in 2023, ahead of Natupharma

Quality sleep is seen as an essential part of health and wellness

PROSPECTS AND OPPORTUNITIES

Moderate current value growth is expected over the forecast period

Players will continue to innovate in order to stand out from the crowd

Other relaxation methods could dampen demand for sleep aids in the years ahead

CATEGORY DATA

Table 18 Sales of Sleep Aids: Value 2018-2023

Table 19 Sales of Sleep Aids: % Value Growth 2018-2023

Table 20 NBO Company Shares of Sleep Aids: % Value 2019-2023

Table 21 LBN Brand Shares of Sleep Aids: % Value 2020-2023

Table 22 Forecast Sales of Sleep Aids: Value 2023-2028

Table 23 Forecast Sales of Sleep Aids: % Value Growth 2023-2028

Cough, Cold and Allergy (Hay Fever) Remedies in Denmark

KEY DATA FINDINGS

2023 DEVELOPMENTS

Growth in current value sales in 2023 partly reflects inflationary pressures on average unit prices.

GSK Consumer Healthcare maintains its leading position, but generics continue to gain ground

CBD continues to grow in popularity as a natural alternative remedy

PROSPECTS AND OPPORTUNITIES

Muted current value growth over the forecast period will reflect inflationary pressures and changes in consumer behaviour

Vaccines could dampen current value growth of allergy remedies over the long term

Climate change is set to increase the prevalence of allergies such as hay fever

CATEGORY DATA

Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023

Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023

Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028

Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

Dermatologicals in Denmark

KEY DATA FINDINGS

2023 DEVELOPMENTS

Current value sales growth for dermatologicals in 2023

Omega ACO retains its lead in 2023 ahead of GSK consumer health and McNeil Denmark.

Non-grocery retailers continues to dominate, but e-commerce is gradually gaining ground

PROSPECTS AND OPPORTUNITIES

Moderate growth expected for dermatologicals over the forecast period

An ageing population and climate change will support growth in the years ahead

Social stigma of certain products will continue to benefit online sales

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2018-2023

Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023

Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023

Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023

Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023

Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028

Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

Digestive Remedies in Denmark

KEY DATA FINDINGS

2023 DEVELOPMENTS

Current value sales growth driven by inflation and a return to international travel in 2023

Strong presence of key brands makes it difficult for smaller players to break through

No significant innovation in a mature category

PROSPECTS AND OPPORTUNITIES

Hectic pace of life may boost sales of digestive remedies in the coming years

Ageing population will help drive category growth

Pharmacies will hold onto value share but slowly lose ground to e-commerce

CATEGORY DATA

Table 37 Sales of Digestive Remedies by Category: Value 2018-2023

Table 38 Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Table 39 NBO Company Shares of Digestive Remedies: % Value 2019-2023

Table 40 LBN Brand Shares of Digestive Remedies: % Value 2020-2023

Table 41 Forecast Sales of Digestive Remedies by Category: Value 2023-2028

Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

Eye Care in Denmark

KEY DATA FINDINGS

2023 DEVELOPMENTS

Eye care sees current and volume sales growth in 2023 as inflation rises and consumers spend more time on screens and in contact with allergens

The competitive landscape continues to be driven by well-known brands

Fierce competition eats away at profit margins

PROSPECTS AND OPPORTUNITIES

Increased time spent on screens supports value sales of standard eye care

Standard eye care will be boosted by Denmark’s ageing population

Allergy eye care is set to register growth as the climate becomes warmer

CATEGORY DATA

Table 43 Sales of Eye Care by Category: Value 2018-2023

Table 44 Sales of Eye Care by Category: % Value Growth 2018-2023

Table 45 NBO Company Shares of Eye Care: % Value 2019-2023

Table 46 LBN Brand Shares of Eye Care: % Value 2020-2023

Table 47 Forecast Sales of Eye Care by Category: Value 2023-2028

Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028

NRT Smoking Cessation Aids in Denmark

KEY DATA FINDINGS

2023 DEVELOPMENTS

Volume and current value growth in 2023 for NRT smoking cessation aids

Competitive landscape remains stable, dominated by Nicorette and Nicotinell

E-commerce is now a significant channel, challenging pharmacies

PROSPECTS AND OPPORTUNITIES

Potential consumer base continues to contract, dampening opportunities for growth

Negative reputation of vaping products will continue to benefit NRT smoking cessation aids

Little innovation expected in the coming years as the key players maintain their duopoly

CATEGORY INDICATORS

Table 49 Number of Smokers by Gender 2018-2023

CATEGORY DATA

Table 50 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023

Table 51 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Table 52 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023

Table 53 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023

Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028

Table 55 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028

Wound Care in Denmark

KEY DATA FINDINGS

2023 DEVELOPMENTS

Current value and volume sales growth in 2023 for wound care

Beiersdorf leads but private label offerings continue to have a solid share of the landscape

Pricing is the main driver of value sales in 2023

PROSPECTS AND OPPORTUNITIES

Moderate growth likely over the forecast period unless significant innovation is seen

Distribution channel landscape will remain stable, but e-commerce will gain ground

Offering added value will be necessary for players to stand out from the crowd

CATEGORY DATA

Table 56 Sales of Wound Care by Category: Value 2018-2023

Table 57 Sales of Wound Care by Category: % Value Growth 2018-2023

Table 58 NBO Company Shares of Wound Care: % Value 2019-2023

Table 59 LBN Brand Shares of Wound Care: % Value 2020-2023

Table 60 Forecast Sales of Wound Care by Category: Value 2023-2028

Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

Sports Nutrition in Denmark

KEY DATA FINDINGS

2023 DEVELOPMENTS

Healthy current value growth for sports nutrition in 2023

BodyLab and Nutramino continue to lead, but competition is intensifying

Increased protein products are a key trend in 2023

PROSPECTS AND OPPORTUNITIES

Rosy outlook for sports nutrition over the forecast period

E-commerce will remain a key battleground for players

The rise of veganism will influence new product development

CATEGORY DATA

Table 62 Sales of Sports Nutrition by Category: Value 2018-2023

Table 63 Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Table 64 NBO Company Shares of Sports Nutrition: % Value 2019-2023

Table 65 LBN Brand Shares of Sports Nutrition: % Value 2020-2023

Table 66 Forecast Sales of Sports Nutrition by Category: Value 2023-2028

Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

Dietary Supplements in Denmark

KEY DATA FINDINGS

2023 DEVELOPMENTS

Current value growth in 2023 as inflation bites

Orkla Care retains the lead in 2023 thanks to a solid portfolio

E-commerce is now a significant distribution channel for dietary supplements

PROSPECTS AND OPPORTUNITIES

Segmentation will be key for growth over the forecast period

Dietary supplements will combine rather than compete with vitamins

Rise of veganism will see increased demand for dietary supplements

CATEGORY DATA

Table 68 Sales of Dietary Supplements by Category: Value 2018-2023

Table 69 Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Table 70 Sales of Dietary Supplements by Positioning: % Value 2018-2023

Table 71 NBO Company Shares of Dietary Supplements: % Value 2019-2023

Table 72 LBN Brand Shares of Dietary Supplements: % Value 2020-2023

Table 73 Forecast Sales of Dietary Supplements by Category: Value 2023-2028

Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

Vitamins in Denmark

KEY DATA FINDINGS

2023 DEVELOPMENTS

Reduced demand for vitamins is offset by price increases as a result of inflation

Orkla Care is set to retain its lead in 2023 thanks to the popular range Livol

E-commerce is now a significant distribution channel for sales of vitamins in Denmark

PROSPECTS AND OPPORTUNITIES

Healthy growth is expected over the forecast period

Innovation will be needed to sustain growth in multivitamins

Vitamins combine with lifestyle and dietary supplements

CATEGORY DATA

Table 75 Sales of Vitamins by Category: Value 2018-2023

Table 76 Sales of Vitamins by Category: % Value Growth 2018-2023

Table 77 Sales of Multivitamins by Positioning: % Value 2018-2023

Table 78 NBO Company Shares of Vitamins: % Value 2019-2023

Table 79 LBN Brand Shares of Vitamins: % Value 2020-2023

Table 80 Forecast Sales of Vitamins by Category: Value 2023-2028

Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

Weight Management and Wellbeing in Denmark

KEY DATA FINDINGS

2023 DEVELOPMENTS

Current value sales of weight management increase in 2023

The competitive landscape remains stable, with Nutricia still on top

E-commerce and direct selling are significant channels for weight management products

PROSPECTS AND OPPORTUNITIES

Modest current value growth for over the counter obesity over the forecast period

Increasing competition likely from products such as protein bars

E-commerce will continue to grow at a healthy pace

CATEGORY DATA

Table 82 Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023

Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023

Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028

Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

Herbal/Traditional Products in Denmark

KEY DATA FINDINGS

2023 DEVELOPMENTS

Current value sales growth reflects rising inflation in 2023

Pharmacies is still on top, but e-commerce gains further ground

Cloetta Danmark leads sales within the fragmented competitive landscape

PROSPECTS AND OPPORTUNITIES

Innovation and differentiation will characterise herbal/traditional products over the forecast period

Moderate current value growth likely over the forecast period

E-commerce will continue to threaten sales via traditional retail channels in the years ahead

CATEGORY DATA

Table 88 Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023

Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023

Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028

Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028

Paediatric Consumer Health in Denmark

KEY DATA FINDINGS

2023 DEVELOPMENTS

Vitamins and dietary supplements sees robust current value sales, but paediatric analgesics registers only minor growth

Pharmacies continues to represent most sales, but e-commerce gains ground

GSK Consumer Healthcare continues to lead in 2023 thanks to the popularity of Panodil

PROSPECTS AND OPPORTUNITIES

A consolidated competitive landscape will hamper the chances of smaller players

Shift towards natural products will continue apace over forecast period

Players set to continue to focus on child-friendly designs in the years ahead

CATEGORY DATA

Table 94 Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023

Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023

Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028

Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028

The following categories and subcategories are included:

Consumer Health

- Adult Mouth Care
- - - - Adult Acetaminophen
      - Adult Aspirin
      - Adult Combination Products - Analgesics
      - Adult Diclofenac
      - Adult Dipyrone
      - Adult Ibuprofen
      - Adult Ketoprofen
      - Adult Naproxen
      - Adult OTC Triptans
    - - Paediatric Acetaminophen
      - Paediatric Aspirin
      - Paediatric Combination Products - Analgesics
      - Paediatric Dipyrone
      - Paediatric Ibuprofen
      - Paediatric Naproxen
    - - Acetaminophen
      - Aspirin
      - Combination Products - Analgesics
      - Diclofenac
      - Dipyrone
      - Ibuprofen
      - Ketoprofen
      - Naproxen
      - OTC Triptans
  - Topical Analgesics/Anaesthetic
- Sleep Aids
- - Antihistamines/Allergy Remedies (Systemic)
  - - Paediatric Allergy Remedies
    - Paediatric Cough/Cold Remedies
  - Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
  - Cough Remedies
  - - Nasal Sprays
    - Oral Decongestants
    - Inhalant Decongestants
    - Decongestant Rubs
    - Nasal Decongestant Drops
    - Nasal Decongestant Plasters
  - Medicated Confectionery
  - Pharyngeal Preparations
- - Medicated Shampoos
  - Topical Antifungals
  - Vaginal Antifungals
  - Hair Loss Treatments
  - Nappy (Diaper) Rash Treatments
  - Antiparasitics/Lice (Head and Body) Treatments
  - Antipruritics
  - Cold Sore Treatments
  - Haemorrhoid Treatments
  - Paediatric Dermatologicals
  - Topical Allergy Remedies/Antihistamines
  - Topical Germicidals/Antiseptics
- - - Paediatric Diarrhoeal Remedies
    - Paediatric Indigestion and Heartburn Remedies
    - Paediatric Laxatives
    - Paediatric Motion Sickness Remedies
  - Diarrhoeal Remedies
  - IBS Treatments
  - - Antacids
    - Antiflatulents
    - Digestive Enzymes
    - H2 Blockers
    - Proton Pump Inhibitors
  - Laxatives
  - Motion Sickness Remedies
- Emergency Contraception
- - Allergy Eye Care
  - Standard Eye Care
- - NRT Gum
  - NRT Inhalators
  - NRT Lozenges
  - NRT Patches
  - Other NRT
- - First Aid Kits
  - Gauze, Tape and Other Wound Care
  - Sticking Plasters/Adhesive Bandages
- - Protein/Energy Bars
  - Sports Protein Powder
  - Sports Protein RTD
- Sports Non-Protein Products
- - Combination Dietary Supplements
  - - Aloe
    - Combination Herbal/Traditional Dietary Supplements
    - Cranberry
    - Echinacea
    - Evening Primrose Oil
    - Garlic
    - Ginkgo Biloba
    - Ginseng
    - St John's Wort
    - Other Herbal/Traditional Dietary Supplements
  - - Co-Enzyme Q10
    - Combination Non-Herbal/Traditional Dietary Supplements
    - Eye Health Supplements
    - Fish Oils/Omega Fatty Acids
    - Glucosamine
    - - Calcium Supplements
      - Mineral Supplements
    - Probiotic Supplements
    - Protein Supplements
    - Other Non-Herbal/Traditional Dietary Supplements
- Paediatric Vitamins and Dietary Supplements
- Tonics
- - Multivitamins
  - - Vitamin A
    - Vitamin B
    - Vitamin C
    - Vitamin D
    - Vitamin E
    - Other Single Vitamins
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
- Allergy Eye Care
- Antihistamines/Allergy Remedies (Systemic)
- Paediatric Allergy Remedies
- Topical Allergy Remedies/Antihistamines
- - Paediatric Acetaminophen
  - Paediatric Aspirin
  - Paediatric Combination Products - Analgesics
  - Paediatric Dipyrone
  - Paediatric Ibuprofen
  - Paediatric Naproxen
- - Paediatric Allergy Remedies
  - Paediatric Cough/Cold Remedies
- - Paediatric Diarrhoeal Remedies
  - Paediatric Indigestion and Heartburn Remedies
  - Paediatric Laxatives
  - Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements

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Consumer Health

It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing

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Consumer Health in Denmark

Consumer health in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

What next for consumer health?

Overview:

The Consumer Health in Denmark report includes:

This report answers:

Consumer Health in Denmark

Consumer health in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

What next for consumer health?

Over the counter registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DISCLAIMER

DEFINITIONS

Analgesics in Denmark

KEY DATA FINDINGS

Moderate current value sales growth in 2023, partly driven by inflation

The analgesics landscape is highly consolidated as GlaxoSmithKline retains its lead

CBD continues to grow in popularity as an alternative pain reliever

Moderate current value growth is expected over the forecast period

Topical analgesics is set to perform well thanks to a post-pandemic surge in sporting activity

Analgesics will continue to use suffer from lack of innovation and stagnation

Sleep Aids in Denmark

KEY DATA FINDINGS

Current value growth reflects inflationary pressures in 2023

Orkla Care continues to lead sleep aids in 2023, ahead of Natupharma

Quality sleep is seen as an essential part of health and wellness

Moderate current value growth is expected over the forecast period

Players will continue to innovate in order to stand out from the crowd

Other relaxation methods could dampen demand for sleep aids in the years ahead

Cough, Cold and Allergy (Hay Fever) Remedies in Denmark

KEY DATA FINDINGS

Growth in current value sales in 2023 partly reflects inflationary pressures on average unit prices.

GSK Consumer Healthcare maintains its leading position, but generics continue to gain ground

CBD continues to grow in popularity as a natural alternative remedy

Muted current value growth over the forecast period will reflect inflationary pressures and changes in consumer behaviour

Vaccines could dampen current value growth of allergy remedies over the long term

Climate change is set to increase the prevalence of allergies such as hay fever

Dermatologicals in Denmark

KEY DATA FINDINGS

Current value sales growth for dermatologicals in 2023

Omega ACO retains its lead in 2023 ahead of GSK consumer health and McNeil Denmark.

Non-grocery retailers continues to dominate, but e-commerce is gradually gaining ground

Moderate growth expected for dermatologicals over the forecast period

An ageing population and climate change will support growth in the years ahead

Social stigma of certain products will continue to benefit online sales

Digestive Remedies in Denmark

KEY DATA FINDINGS

Current value sales growth driven by inflation and a return to international travel in 2023

Strong presence of key brands makes it difficult for smaller players to break through

No significant innovation in a mature category

Hectic pace of life may boost sales of digestive remedies in the coming years

Ageing population will help drive category growth

Pharmacies will hold onto value share but slowly lose ground to e-commerce

Eye Care in Denmark

KEY DATA FINDINGS

Eye care sees current and volume sales growth in 2023 as inflation rises and consumers spend more time on screens and in contact with allergens

The competitive landscape continues to be driven by well-known brands

Fierce competition eats away at profit margins

Increased time spent on screens supports value sales of standard eye care

Standard eye care will be boosted by Denmark’s ageing population

Allergy eye care is set to register growth as the climate becomes warmer

NRT Smoking Cessation Aids in Denmark

KEY DATA FINDINGS

Volume and current value growth in 2023 for NRT smoking cessation aids

Competitive landscape remains stable, dominated by Nicorette and Nicotinell

E-commerce is now a significant channel, challenging pharmacies

Potential consumer base continues to contract, dampening opportunities for growth

Negative reputation of vaping products will continue to benefit NRT smoking cessation aids

Little innovation expected in the coming years as the key players maintain their duopoly

Wound Care in Denmark