In 2023, urbanisation, population growth and health and wellness drove retail sales. Most consumers self-medicated as the cheaper option and due to limited access to doctors outside of key cities.
Because of overall income losses and inflation, consumers have had to cut back on unnecessary spending and look for the best deals possible. In a country with a big counterfeit market like Côte d’Ivoire, many consumers were likely to have purchased medicines on the streets at much lower prices.
A rising middle class is driving a demand for consumer health as consumers enter formal employment and move to urban areas. Urban consumers and more affluent consumers in general are driving sales growth, with greater disposable incomes, higher product and brand awareness and better access to pharmacies, as compared to consumers at the bottom end of the income spectrum.
The political climate in Côte d’Ivoire has been stable since the presidential elections in October 2020. A peaceful political climate allowed companies to continue business as usual and consumer confidence to increase.
Pharmacies remained the only channel allowed to sell consumer health products, except for some wound care products and mainstream dermatologicals used in the prevention/treatment of athlete’s foot, which are sold in some grocery retailers. However, there is a high presence of informal channels where substandard quality medication is sold as well as counterfeit items.
There is strict regulation of OTC products in Côte d’Ivoire and the government agency responsible for this is the Direction des Pharmacies et Medicament et des Laboratoires (DPML). Before any Rx or OTC medicines can be sold legally, they must be approved by the DPML and the pharmaceutical regulator and included on the list of approved medicines.
Regulation of the claims that can be made on behalf of vitamins and dietary supplements in Côte d’Ivoire is controlled by Presidential Decree No. 2016-717 of 14 September 2016 “On the regulation of the advertising of medicines, other health products and pharmaceutical establishments”.
Overall, the performance of consumer health is set to be positive in retail value (constant 2023 prices) growth terms over the forecast period, mainly led by urban middle- and high-income consumers. During the forecast period.
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
See All of Our DefinitionsThis report originates from Passport, our Consumer Health research and analysis database.
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