Consumer health in Cambodia in 2024 is seeing rising demand for natural, organic, and plant-based products, as consumers increasingly prioritise holistic and preventative healthcare. Ingredients like spirulina, ginger, and moringa are gaining popularity.
Cambodia is seeing a gradual shift from unpackaged traditional medicines to packaged pharmaceutical products. This transition is driven by improvements in manufacturing and packaging technologies, increased consumer awareness of hygiene and safety standards, and regulatory changes from the Ministry of Health promoting quality-assured packaged medicines.
The growing demand for personalised healthcare in Cambodia has spurred the expansion of the private healthcare sector. Private clinics, especially in Phnom Penh and key towns like Siem Reap and Battambang, have emerged to meet the need for more accessible and tailored healthcare services.
Cambodian consumers are adopting a more proactive approach to health, focusing on preventative care and self-management of minor ailments through OTC medications, vitamins, and supplements. The increasing availability of these products, especially online, supports this trend.
Chemists/pharmacies and drugstores/parapharmacies remain the most significant distribution channels for OTC, due to offering the widest range and also attracting many by offering advice. Unregistered chemists/pharmacies and drugstores/parapharmacies are a significant problem in the country, with some estimates stating these outlets outnumber those registered with the Department of Drugs and Food (DDF).
The regulation of pharmaceuticals is controlled by the Management of Pharmaceuticals Act (MPA), which was enacted in 1996 and strengthened by an amendment in 2007. This legislation aims to ensure that medicines distributed in the country are safe, genuine and effective.
Vitamins and dietary supplements are regulated in the same manner as OTC products in Cambodia and products should be registered with the DDF. However, as with OTC, a lengthy and complicated registration process results in many unregistered products being available in the country.
Following the pandemic and the revival of tourism, consumer health will experience significant growth over the forecast period. This growth can be attributed to the increased availability and distribution of regulated packaged medicines, meeting the rising demand for these products.
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Understand the latest market trends and future growth opportunities for the Consumer Health industry in Cambodia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
See All of Our DefinitionsThis report originates from Passport, our Consumer Health research and analysis database.
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