Consumer Health in China

September 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in China report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Health in China?
  • Which are the leading brands in Consumer Health in China?
  • How are products distributed in Consumer Health in China?
  • How has the regulatory and operating environment for Consumer Health changed in China?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Consumer Health in China

Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMER

DEFINITIONS

Summary 1 Research Sources

Analgesics in China

KEY DATA FINDINGS

Demand for systemic analgesics falls after COVID-19 peak
Topical analgesics/anaesthetic looks to sedentary lifestyles and sports injuries for new growth potential
Leading brand in paediatric analgesics further amplifies its recognition
Players in systemic analgesics set to segment pain scenarios to combat the fierce competition
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029

Sleep Aids in China

KEY DATA FINDINGS

Sleep aids witnesses double-digit value growth in 2024 due to changing consumer habits
Sleep aids is becoming increasingly fragmented
Consumer preference for active ingredients expected to shift
E-commerce penetration rate of sleep aids set to increase further
Table 18 Sales of Sleep Aids: Value 2019-2024
Table 19 Sales of Sleep Aids: % Value Growth 2019-2024
Table 20 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 21 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 22 Forecast Sales of Sleep Aids: Value 2024-2029
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2024-2029

Cough, Cold and Allergy (Hay Fever) Remedies in China

KEY DATA FINDINGS

Cough and cold remedies under pressure as pandemic-driven demand eases
Paediatric cough/cold remedies faces headwinds in 2024
Pandemic-era cold remedies are experiencing a post-pandemic sales slump
Cough and cold remedies see consolidation post-pandemic
Dominance of herbal/traditional products expected to persist in cough remedies
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029

Dermatologicals in China

KEY DATA FINDINGS

Dermatologicals maintains steady growth due to recurrent problems and prolonged treatment
The competition intensifies in hair loss treatments
Ma Ying Long navigates challenges in the growing haemorrhoid treatments category
More heated competition expected in topical germicidals/antiseptics
Nappy (diaper) rash treatments set to decelerate
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029

Digestive Remedies in China

KEY DATA FINDINGS

Demand for digestive remedies normalises after COVID-19-related sales spike
Chronic digestive issues expected to drive low growth for digestive remedies
Social media and food delivery apps become new approaches to build connections with consumers
Players in OTC digestive remedies are turning to the wider digestive health territory
Foodservice becomes a marketing battleground for digestive remedies
Table 37 Sales of Digestive Remedies by Category: Value 2019-2024
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 39 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029

Eye Care in China

KEY DATA FINDINGS

Increasing eye issues amongst the younger population drive growth in eye care
Artificial tears becoming a new hotspot in eye care
China’s ageing population expected to drive growth and innovation in eye care
Diverse retail e-commerce channels bring eye care brands more opportunities
Table 43 Sales of Eye Care by Category: Value 2019-2024
Table 44 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 45 NBO Company Shares of Eye Care: % Value 2020-2024
Table 46 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 47 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029

Wound Care in China

KEY DATA FINDINGS

Yunnan Baiyao and Band-Aid maintain their leading brand positions in 2024
Rising health consciousness leads to an increase in demand for products to keep at home for use when needed
Popularity of outdoor sports expected to further drive the development of wound care
Innovative wound care products help accelerate wound healing and improve the wound monitoring process
Table 49 Sales of Wound Care by Category: Value 2019-2024
Table 50 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 51 NBO Company Shares of Wound Care: % Value 2020-2024
Table 52 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 53 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029

Sports Nutrition in China

KEY DATA FINDINGS

Sports nutrition is becoming more functional
Sports nutrition products specifically for outdoor activities an increasing trend
Retail e-commerce remains the dominant sales channel for sports nutrition
Natural and organic ingredients represent a significant direction for the future development of sports nutrition
Ready-to-drink (RTD) sports protein is poised to emerge as a significant opportunity in the near future
Table 55 Sales of Sports Nutrition by Category: Value 2019-2024
Table 56 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 57 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 58 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 59 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 60 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029

Dietary Supplements in China

KEY DATA FINDINGS

Dietary supplements returns to slower growth after the 2023 peak
The distribution channel landscape remains stable, with retail e-commerce leading growth
Liver health is a rising positioning, while others related to overall wellness also perform well
Ingredients linked to cardiovascular health receive continuous attention
Shift of consumer preference to non-herbal/traditional dietary supplements
International players will continue to squeeze out local brands
Table 61 Sales of Dietary Supplements by Category: Value 2019-2024
Table 62 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 63 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 64 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 65 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 66 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 67 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029

Vitamins in China

KEY DATA FINDINGS

Vitamins sees low growth due to maturity, but growth potential for niche categories
Vitamin B complex gains popularity in China
Custom nutrition packs unlock new growth potential in vitamins
Penetration of retail e-commerce will continue to grow in vitamins, but gradually
Rising demand for vitamin D amongst adults signals a new opportunity
Table 68 Sales of Vitamins by Category: Value 2019-2024
Table 69 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 70 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 71 NBO Company Shares of Vitamins: % Value 2020-2024
Table 72 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 73 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 74 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029

Weight Management and Wellbeing in China

KEY DATA FINDINGS

Changes to the daily diet are increasingly used for weight management instead of specialised products
Weight management products related to nutrition for older people maintain their growth trend
A need for enhanced product innovation to solve the homogenisation of meal replacement products
Weight management expected to diversify and evolve in the future
Multifunctional products will be a focus of innovation in product development within weight management and wellbeing
Table 75 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029

Herbal/Traditional Products in China

KEY DATA FINDINGS

Herbal/traditional dietary supplements faces slow growth amidst shifting consumer preference
Herbal/traditional products poised to retain their leadership in cough remedies
The growing prevalence of chronic digestive issues set to benefit herbal/traditional products
Herbal/traditional dietary supplements must adapt to younger consumers to achieve growth
The concept of “tonifying qi and activating blood circulation” is well received in herbal/traditional products
Table 81 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029

Paediatric Consumer Health in China

KEY DATA FINDINGS

Paediatric vitamins and dietary supplements shows robust potential amidst rising health awareness
Paediatric cough/cold remedies faces challenges due to increased parental caution
Leading brands in paediatric consumer health set to solidify their positions
Shift to online channels likely to continue amidst the declining birth rate
Table 87 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
The following categories and subcategories are included:

Consumer Health

    • Adult Mouth Care
          • Adult Acetaminophen
          • Adult Aspirin
          • Adult Combination Products - Analgesics
          • Adult Diclofenac
          • Adult Dipyrone
          • Adult Ibuprofen
          • Adult Ketoprofen
          • Adult Naproxen
          • Adult OTC Triptans
          • Paediatric Acetaminophen
          • Paediatric Aspirin
          • Paediatric Combination Products - Analgesics
          • Paediatric Dipyrone
          • Paediatric Ibuprofen
          • Paediatric Naproxen
          • Acetaminophen
          • Aspirin
          • Combination Products - Analgesics
          • Diclofenac
          • Dipyrone
          • Ibuprofen
          • Ketoprofen
          • Naproxen
          • OTC Triptans
      • Topical Analgesics/Anaesthetic
    • Sleep Aids
      • Antihistamines/Allergy Remedies (Systemic)
        • Paediatric Allergy Remedies
        • Paediatric Cough/Cold Remedies
      • Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
      • Cough Remedies
        • Nasal Sprays
        • Oral Decongestants
        • Inhalant Decongestants
        • Decongestant Rubs
        • Nasal Decongestant Drops
        • Nasal Decongestant Plasters
      • Medicated Confectionery
      • Pharyngeal Preparations
      • Medicated Shampoos
      • Topical Antifungals
      • Vaginal Antifungals
      • Hair Loss Treatments
      • Nappy (Diaper) Rash Treatments
      • Antiparasitics/Lice (Head and Body) Treatments
      • Antipruritics
      • Cold Sore Treatments
      • Haemorrhoid Treatments
      • Paediatric Dermatologicals
      • Topical Allergy Remedies/Antihistamines
      • Topical Germicidals/Antiseptics
        • Paediatric Diarrhoeal Remedies
        • Paediatric Indigestion and Heartburn Remedies
        • Paediatric Laxatives
        • Paediatric Motion Sickness Remedies
      • Diarrhoeal Remedies
      • IBS Treatments
        • Antacids
        • Antiflatulents
        • Digestive Enzymes
        • H2 Blockers
        • Proton Pump Inhibitors
      • Laxatives
      • Motion Sickness Remedies
    • Emergency Contraception
      • Allergy Eye Care
      • Standard Eye Care
      • NRT Gum
      • NRT Inhalators
      • NRT Lozenges
      • NRT Patches
      • Other NRT
      • First Aid Kits
      • Gauze, Tape and Other Wound Care
      • Sticking Plasters/Adhesive Bandages
      • Protein/Energy Bars
      • Sports Protein Powder
      • Sports Protein RTD
    • Sports Non-Protein Products
      • Combination Dietary Supplements
        • Aloe
        • Combination Herbal/Traditional Dietary Supplements
        • Cranberry
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
        • Glucosamine
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Other Non-Herbal/Traditional Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Tonics
      • Multivitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins
    • Meal Replacement
    • OTC Obesity
    • Slimming Teas
    • Supplement Nutrition Drinks
    • Weight Loss Supplements
    • Herbal/Traditional Topical Analgesics
    • Herbal/Traditional Sleep Aids
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics
    • Allergy Eye Care
    • Antihistamines/Allergy Remedies (Systemic)
    • Paediatric Allergy Remedies
    • Topical Allergy Remedies/Antihistamines
      • Paediatric Acetaminophen
      • Paediatric Aspirin
      • Paediatric Combination Products - Analgesics
      • Paediatric Dipyrone
      • Paediatric Ibuprofen
      • Paediatric Naproxen
      • Paediatric Allergy Remedies
      • Paediatric Cough/Cold Remedies
      • Paediatric Diarrhoeal Remedies
      • Paediatric Indigestion and Heartburn Remedies
      • Paediatric Laxatives
      • Paediatric Motion Sickness Remedies
    • Paediatric Dermatologicals
    • Nappy (Diaper) Rash Treatments
    • Paediatric Vitamins and Dietary Supplements

Consumer Health

It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing

See All of Our Definitions
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This report originates from Passport, our Consumer Health research and analysis database.

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