Consumer Health in Georgia
Consumer health in 2023: The big picture
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Summary 1 Research Sources
Analgesics in Georgia
Moderate volume growth, bolstered by sharp increase in immigrants
Fast pain relief key driver of value sales
Competitive landscape fairly fragmented
Minimal constant value growth over forecast period
Competing factors at play over forecast period in relation to retail prices
Analgesics suffer from lack of innovation
Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
Cough, Cold and Allergy (Hay Fever) Remedies in Georgia
Consumers prioritise effectiveness
Aversi-Rational further extends its lead
Combination products register highest current value growth
Minimal constant value growth over forecast period
Climate change leads to higher incidence of allergies
Competing factors at play over forecast period in relation to retail prices
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
Dermatologicals in Georgia
Hair loss treatment registers healthy volume growth, as society opens up
Other plays benefit from exit of Nizhpharm brands
Consumers prioritise effectiveness over price
Minimal value and volume growth over forecast period
Ageing population supports growth for dermatologicals
Competing factors at play over forecast period in relation to retail prices
Table 24 Sales of Dermatologicals by Category: Value 2018-2023
Table 25 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 27 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 28 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
Digestive Remedies in Georgia
Volume growth supported by sharp rise in immigrants
New leading player on the block
Players look to educate consumers about options available
Healthier lifestyles dampen volume sales
Ageing population drives for digestive remedies
Increasing competition over forecast period
Table 30 Sales of Digestive Remedies by Category: Value 2018-2023
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
Wound Care in Georgia
Increased volume sales, as society more active post pandemic
Santavik retains lead, thanks to long-standing presence and affordability
Pricing main driver of value sales
Minimal growth over forecast period
Diminishing brand loyalty, as price drives value sales
Added-value needed to stand out from the crowd
Table 36 Sales of Wound Care by Category: Value 2018-2023
Table 37 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 38 NBO Company Shares of Wound Care: % Value 2019-2023
Table 39 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 40 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
Sports Nutrition in Georgia
Sports nutrition still a consolidated landscape
Online continues to be a key retail space
Expansion of consumer base drives volume growth
Protein/energy bars register highest value and volume growth
Greater competition over forecast period
Table 42 Sales of Sports Nutrition by Category: Value 2018-2023
Table 43 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 44 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 45 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 46 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
Dietary Supplements in Georgia
Probiotic supplements standout performers
Local player GMP retains leadership of a fragmented landscape
Combination products continue to be popular
Minimal constant value growth over forecast period
Opportunity for more segmentation
Superfoods and enriched beverages increasingly compete with dietary supplements
Table 48 Sales of Dietary Supplements by Category: Value 2018-2023
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 50 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 51 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
Vitamins in Georgia
Volume decline, as fears about COVID-19 abate
Multivitamins account for most value sales
Landscape remains fragmented
Muted volume growth over forecast period
Multivitamins remain popular, as perceived as better value for money
Further segmentation in multivitamins
Table 55 Sales of Vitamins by Category: Value 2018-2023
Table 56 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 57 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 58 NBO Company Shares of Vitamins: % Value 2019-2023
Table 59 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 60 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
Weight Management and Wellbeing in Georgia
Continued volume growth in 2023
Local player GM Pharmaceuticals gains leadership position
Shift in focus from losing weight to being healthy
Rosy outlook over forecast period
Competition from products positioned as healthy rather than specifically for weight loss
Long-term challenges looming
Table 62 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 63 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 64 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 65 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 66 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
Herbal/Traditional Products in Georgia
Volume decline, as consumers prioritise essential consumer health products
Local player GMP Pharmaceuticals holds on to lead
Cough/cold and allergy (hay fever) remedies account for most value sales
Muted constant value growth over forecast period
Focus on climate change widens consumer base
Increased segmentation way of standing out from the crowd
Table 68 Sales of Herbal/Traditional Products: Value 2018-2023
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2023-2028
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2023-2028
Paediatric Consumer Health in Georgia
Fall in volume sales of vitamins drags down overall paediatric consumer health
GSK and Takeda to remain leading players thanks to reputation for quality
Paediatric consumer health remains underdeveloped due to pressure from traditional wellbeing habits and products aimed at both adults and children
Muted growth over forecast period
Fortified foods compete with paediatric vitamins
Players focus on child-friendly design
Table 74 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028