Consumer Health in Cameroon

January 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in Cameroon report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Health in Cameroon?
  • Which are the leading brands in Consumer Health in Cameroon?
  • How are products distributed in Consumer Health in Cameroon?
  • How has the regulatory and operating environment for Consumer Health changed in Cameroon?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Consumer Health in Cameroon

Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMER

DEFINITIONS

Summary 1 Research Sources

Analgesics in Cameroon

KEY DATA FINDINGS

Moderate value growth driven by self-medication trend
International companies continue to dominate analgesics in 2023
Illicit trade and analgesic abuse rampant
Continued growth over forecast period
Consumers remain price sensitive
Age-related health concerns drive growth
Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

Cough, Cold and Allergy (Hay Fever) Remedies in Cameroon

KEY DATA FINDINGS

Home-made remedies continue to be popular
International brands continue to lead in 2023
Abuse of cough medications on the rise
Air pollution and climate change factors in driving growth
Health care professionals key contact point for brand success
Government aims to boost local production
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

Dermatologicals in Cameroon

KEY DATA FINDINGS

Continuing prevalence of common skin conditions drives volume sales
Stigma around skin infections continue to exist
Multinationals still dominate
Continuing decline for skin lightening products
Haemorrhoid treatments and vaginal antifungals remain taboo
Image consciousness of the younger generations boosts demand over forecast period
Table 24 Sales of Dermatologicals by Category: Value 2018-2023
Table 25 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 27 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 28 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

Digestive Remedies in Cameroon

KEY DATA FINDINGS

Contaminated drinking water contributes to digestive problems
Modern lifestyles drive demand for digestive remedies
International players continue to lead
Continued demand for digestive remedies
Consumer awareness of digestive remedies increases
Ageing population will drive growth for digestive remedies
Table 30 Sales of Digestive Remedies by Category: Value 2018-2023
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

Wound Care in Cameroon

KEY DATA FINDINGS

Wound care witnesses slow growth
Less expensive brands gain value share
Pricing key driver of value sales
Muted constant value growth in what is a staid product area
Increasing divergence of wound care
Opportunity to further educate consumers about wound care
Table 36 Sales of Wound Care by Category: Value 2018-2023
Table 37 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 38 NBO Company Shares of Wound Care: % Value 2019-2023
Table 39 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 40 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

Dietary Supplements in Cameroon

KEY DATA FINDINGS

Growth slows post pandemic
Lack of awareness about dietary supplements among consumers
Multinationals continue to dominate
Increased awareness and population changes will promote growth
Medical professionals play a strong role in brand success
Fortified foods a potential threat to dietary supplements
Table 42 Sales of Dietary Supplements by Category: Value 2018-2023
Table 43 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 44 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 45 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 46 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 47 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 48 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

Vitamins in Cameroon

KEY DATA FINDINGS

Slower growth as vitamins stabilise post pandemic
Pharmacies remain leading channel of distribution
Multinationals continue to dominate
Moderate value and volume growth over the forecast period
Supermarkets provide new opportunities for brands
Further segmentation in multivitamins
Table 49 Sales of Vitamins by Category: Value 2018-2023
Table 50 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 51 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 52 NBO Company Shares of Vitamins: % Value 2019-2023
Table 53 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 54 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 55 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

Weight Management and Wellbeing in Cameroon

KEY DATA FINDINGS

High rate of obesity drives growth
Slimming teas most widely available product
Illicit trade dampens volume sales
Moderate growth over forecast period
Shift in focus from losing weight to being healthy
Continuing challenges to growth
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

Herbal/Traditional Products in Cameroon

KEY DATA FINDINGS

Herbal/traditional product less popular among younger generation
Product area hindered by lack of official recognition
Direct sellers key distributor
Muted growth over forecast period
Informal sector continues to dampen value sales
Need for stricter regulation
Table 62 Sales of Herbal/Traditional Products: Value 2018-2023
Table 63 Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Table 64 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 65 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 66 Forecast Sales of Herbal/Traditional Products: Value 2023-2028
Table 67 Forecast Sales of Herbal/Traditional Products: % Value Growth 2023-2028

Paediatric Consumer Health in Cameroon

KEY DATA FINDINGS

Essential consumer health products most popular
Affordable and trustworthy brands are the most popular
Pharmacies remain the most popular retail channel in 2023
Rising household incomes supports growth
High rate of malnutrition provides opportunities for affordable vitamins and dietary supplements
Increasing visibility of paediatric consumer health products will support growth
Table 68 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 69 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 70 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 71 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Consumer Health

    • Adult Mouth Care
          • Adult Acetaminophen
          • Adult Aspirin
          • Adult Combination Products - Analgesics
          • Adult Diclofenac
          • Adult Dipyrone
          • Adult Ibuprofen
          • Adult Ketoprofen
          • Adult Naproxen
          • Adult OTC Triptans
          • Paediatric Acetaminophen
          • Paediatric Aspirin
          • Paediatric Combination Products - Analgesics
          • Paediatric Dipyrone
          • Paediatric Ibuprofen
          • Paediatric Naproxen
          • Acetaminophen
          • Aspirin
          • Combination Products - Analgesics
          • Diclofenac
          • Dipyrone
          • Ibuprofen
          • Ketoprofen
          • Naproxen
          • OTC Triptans
      • Topical Analgesics/Anaesthetic
    • Sleep Aids
      • Antihistamines/Allergy Remedies (Systemic)
        • Paediatric Allergy Remedies
        • Paediatric Cough/Cold Remedies
      • Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
      • Cough Remedies
        • Nasal Sprays
        • Oral Decongestants
        • Inhalant Decongestants
        • Decongestant Rubs
        • Nasal Decongestant Drops
        • Nasal Decongestant Plasters
      • Medicated Confectionery
      • Pharyngeal Preparations
      • Medicated Shampoos
      • Topical Antifungals
      • Vaginal Antifungals
      • Hair Loss Treatments
      • Nappy (Diaper) Rash Treatments
      • Antiparasitics/Lice (Head and Body) Treatments
      • Antipruritics
      • Cold Sore Treatments
      • Haemorrhoid Treatments
      • Paediatric Dermatologicals
      • Topical Allergy Remedies/Antihistamines
      • Topical Germicidals/Antiseptics
        • Paediatric Diarrhoeal Remedies
        • Paediatric Indigestion and Heartburn Remedies
        • Paediatric Laxatives
        • Paediatric Motion Sickness Remedies
      • Diarrhoeal Remedies
      • IBS Treatments
        • Antacids
        • Antiflatulents
        • Digestive Enzymes
        • H2 Blockers
        • Proton Pump Inhibitors
      • Laxatives
      • Motion Sickness Remedies
    • Emergency Contraception
      • Allergy Eye Care
      • Standard Eye Care
      • NRT Gum
      • NRT Inhalators
      • NRT Lozenges
      • NRT Patches
      • Other NRT
      • First Aid Kits
      • Gauze, Tape and Other Wound Care
      • Sticking Plasters/Adhesive Bandages
      • Protein/Energy Bars
      • Sports Protein Powder
      • Sports Protein RTD
    • Sports Non-Protein Products
      • Combination Dietary Supplements
        • Aloe
        • Combination Herbal/Traditional Dietary Supplements
        • Cranberry
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
        • Glucosamine
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Other Non-Herbal/Traditional Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Tonics
      • Multivitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins
    • Meal Replacement
    • OTC Obesity
    • Slimming Teas
    • Supplement Nutrition Drinks
    • Weight Loss Supplements
    • Herbal/Traditional Topical Analgesics
    • Herbal/Traditional Sleep Aids
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics
    • Allergy Eye Care
    • Antihistamines/Allergy Remedies (Systemic)
    • Paediatric Allergy Remedies
    • Topical Allergy Remedies/Antihistamines
      • Paediatric Acetaminophen
      • Paediatric Aspirin
      • Paediatric Combination Products - Analgesics
      • Paediatric Dipyrone
      • Paediatric Ibuprofen
      • Paediatric Naproxen
      • Paediatric Allergy Remedies
      • Paediatric Cough/Cold Remedies
      • Paediatric Diarrhoeal Remedies
      • Paediatric Indigestion and Heartburn Remedies
      • Paediatric Laxatives
      • Paediatric Motion Sickness Remedies
    • Paediatric Dermatologicals
    • Nappy (Diaper) Rash Treatments
    • Paediatric Vitamins and Dietary Supplements

Consumer Health

It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing

See All of Our Definitions
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This report originates from Passport, our Consumer Health research and analysis database.

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