Consumer Health in Croatia

September 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in Croatia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Health in Croatia?
  • Which are the leading brands in Consumer Health in Croatia?
  • How are products distributed in Consumer Health in Croatia?
  • How has the regulatory and operating environment for Consumer Health changed in Croatia?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Consumer Health in Croatia

Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMER

DEFINITIONS

Summary 1 Research Sources

Analgesics in Croatia

KEY DATA FINDINGS

Full recovery of daily activity boosts demand
Television advertising targets older consumers
Convenience and efficacy support sales of topical analgesics
Steady volume sales in a mature category
Shift to cheaper generics with the rising cost of living
Challenge from CBD products and traditional medicine
Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

Cough, Cold and Allergy (Hay Fever) Remedies in Croatia

KEY DATA FINDINGS

Long winter drives demand for cough and cold remedies
Allergy remedies return to pre-pandemic patterns
International companies lead; however, private label is starting to emerge
Maturity and shift in consumer behaviour may impact future demand
Pharmacies will continue to dominate as online sales are not permitted
Advertising campaigns play a key role in the competitive strategies of players
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

Dermatologicals in Croatia

KEY DATA FINDINGS

Increasing demand for medicated products boosts dermatologicals sales
Rising cases of fungal infections and allergies spurs sales of vaginal antifungals and topical allergy remedies/antihistamines, respectively
Stress related to COVID-19 and rising cost of living drive demand for hair products
Sedentary lifestyles to drive demand for haemorrhoid treatments
Herbal, natural skin care products increasingly attractive
Further fragmentation and segmentation expected with the anticipated arrival of new products
Table 24 Sales of Dermatologicals by Category: Value 2018-2023
Table 25 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 27 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 28 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

Digestive Remedies in Croatia

KEY DATA FINDINGS

Unhealthy lifestyles support demand for laxatives
Significant rise in travel drives sales of motion sickness and indigestion remedies
Rising demand for herbal remedies
Stress, unhealthy diets and ageing population ensure further growth
New formats, promotions and development of private label expected
Rising interest in diet, nutrition and probiotics may impact sales
Table 30 Sales of Digestive Remedies by Category: Value 2018-2023
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

Wound Care in Croatia

KEY DATA FINDINGS

Wound care donations to Ukraine benefit volume sales
Recovery of tourism drives demand
Wound care is concentrated amongst three major players
Wound care faces challenges over the forecast period
Increased price sensitivity boosts private label demand
Wide availability of low-cost items in retail outlets hampers e-commerce growth
Table 36 Sales of Wound Care by Category: Value 2018-2023
Table 37 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 38 NBO Company Shares of Wound Care: % Value 2019-2023
Table 39 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 40 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

Sports Nutrition in Croatia

KEY DATA FINDINGS

Strong performance thanks to rising gym culture and social media influence
Novelty and prestige benefit sports protein RTD
Dynamic e-commerce performance
Gym culture and economic growth to drive further growth
Channel shift set to continue
Sustainability is key
Table 42 Sales of Sports Nutrition by Category: Value 2018-2023
Table 43 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 44 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 45 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 46 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

Dietary Supplements in Croatia

KEY DATA FINDINGS

Rising demand for dietary supplements that support mental health
Changing lifestyles and marketing activities of direct sellers drive sales of beauty tonics
Benefits of tonics and probiotic supplements are increasingly promoted
Healthy living trend and advertising set to drive growth
E-commerce valued for product and price comparisons
Consumers are willing to pay more for a brand they trust
Table 48 Sales of Dietary Supplements by Category: Value 2018-2023
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 50 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 51 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

Vitamins in Croatia

KEY DATA FINDINGS

Rising self-care trend post pandemic
Strong influence of the government and social media
Launch of private label brands fuels further e-commerce growth
Health and wellness trend and ageing population will support further growth
Strong competition set to continue
Fortified packaged food and drinks could undermine the development of vitamins
Table 55 Sales of Vitamins by Category: Value 2018-2023
Table 56 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 57 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 58 NBO Company Shares of Vitamins: % Value 2019-2023
Table 59 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 60 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

Weight Management and Wellbeing in Croatia

KEY DATA FINDINGS

Strong growth potential with high obesity rates and poor diets
Sedentary lifestyles and weight gain during the pandemic provide opportunities for players
Further growth hampered by price sensitivity and economic instability
Growth as consumers look for easy weight loss solutions
High price of weight loss supplements may limit their growth
E-commerce sales to exceed those of chemists/pharmacies thanks to convenience and wide product range
Table 62 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 63 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 64 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 65 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 66 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

Herbal/Traditional Products in Croatia

KEY DATA FINDINGS

Sales driven by greater consumer focus on health and wellness
Highly fragmented category
E-commerce attracts consumers with a wide product variety and highly competitive prices
Consumers will continue to look for natural, herbal alternatives
Sedentary lifestyles, stress, poor diets and travel will boost demand for herbal/traditional digestive remedies
E-commerce set to drive category growth
Table 68 Sales of Herbal/Traditional Products: Value 2018-2023
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2023-2028
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2023-2028

Paediatric Consumer Health in Croatia

KEY DATA FINDINGS

Rising demand for clean and natural ingredients
Parents prioritise their children’s health
Low prices and high levels of consumer trust enable the Babylove private label to stand out
Demand for high-quality, effective products will support future value growth
Demographic trends weigh on paediatric consumer health category
High growth of paediatric cough/cold remedies will stabilise
Table 74 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Consumer Health

    • Adult Mouth Care
          • Adult Acetaminophen
          • Adult Aspirin
          • Adult Combination Products - Analgesics
          • Adult Diclofenac
          • Adult Dipyrone
          • Adult Ibuprofen
          • Adult Ketoprofen
          • Adult Naproxen
          • Adult OTC Triptans
          • Paediatric Acetaminophen
          • Paediatric Aspirin
          • Paediatric Combination Products - Analgesics
          • Paediatric Dipyrone
          • Paediatric Ibuprofen
          • Paediatric Naproxen
          • Acetaminophen
          • Aspirin
          • Combination Products - Analgesics
          • Diclofenac
          • Dipyrone
          • Ibuprofen
          • Ketoprofen
          • Naproxen
          • OTC Triptans
      • Topical Analgesics/Anaesthetic
    • Sleep Aids
      • Antihistamines/Allergy Remedies (Systemic)
        • Paediatric Allergy Remedies
        • Paediatric Cough/Cold Remedies
      • Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
      • Cough Remedies
        • Nasal Sprays
        • Oral Decongestants
        • Inhalant Decongestants
        • Decongestant Rubs
        • Nasal Decongestant Drops
        • Nasal Decongestant Plasters
      • Medicated Confectionery
      • Pharyngeal Preparations
      • Medicated Shampoos
      • Topical Antifungals
      • Vaginal Antifungals
      • Hair Loss Treatments
      • Nappy (Diaper) Rash Treatments
      • Antiparasitics/Lice (Head and Body) Treatments
      • Antipruritics
      • Cold Sore Treatments
      • Haemorrhoid Treatments
      • Paediatric Dermatologicals
      • Topical Allergy Remedies/Antihistamines
      • Topical Germicidals/Antiseptics
        • Paediatric Diarrhoeal Remedies
        • Paediatric Indigestion and Heartburn Remedies
        • Paediatric Laxatives
        • Paediatric Motion Sickness Remedies
      • Diarrhoeal Remedies
      • IBS Treatments
        • Antacids
        • Antiflatulents
        • Digestive Enzymes
        • H2 Blockers
        • Proton Pump Inhibitors
      • Laxatives
      • Motion Sickness Remedies
    • Emergency Contraception
      • Allergy Eye Care
      • Standard Eye Care
      • NRT Gum
      • NRT Inhalators
      • NRT Lozenges
      • NRT Patches
      • Other NRT
      • First Aid Kits
      • Gauze, Tape and Other Wound Care
      • Sticking Plasters/Adhesive Bandages
      • Protein/Energy Bars
      • Sports Protein Powder
      • Sports Protein RTD
    • Sports Non-Protein Products
      • Combination Dietary Supplements
        • Aloe
        • Combination Herbal/Traditional Dietary Supplements
        • Cranberry
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
        • Glucosamine
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Other Non-Herbal/Traditional Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Tonics
      • Multivitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins
    • Meal Replacement
    • OTC Obesity
    • Slimming Teas
    • Supplement Nutrition Drinks
    • Weight Loss Supplements
    • Herbal/Traditional Topical Analgesics
    • Herbal/Traditional Sleep Aids
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics
    • Allergy Eye Care
    • Antihistamines/Allergy Remedies (Systemic)
    • Paediatric Allergy Remedies
    • Topical Allergy Remedies/Antihistamines
      • Paediatric Acetaminophen
      • Paediatric Aspirin
      • Paediatric Combination Products - Analgesics
      • Paediatric Dipyrone
      • Paediatric Ibuprofen
      • Paediatric Naproxen
      • Paediatric Allergy Remedies
      • Paediatric Cough/Cold Remedies
      • Paediatric Diarrhoeal Remedies
      • Paediatric Indigestion and Heartburn Remedies
      • Paediatric Laxatives
      • Paediatric Motion Sickness Remedies
    • Paediatric Dermatologicals
    • Nappy (Diaper) Rash Treatments
    • Paediatric Vitamins and Dietary Supplements

Consumer Health

It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing

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This report originates from Passport, our Consumer Health research and analysis database.

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