Categories such as analgesics, cough, cold and allergy (hay fever) remedies, and digestive remedies, remain popular in Tanzania. However, high inflation in 2024 favoured lower-priced generics over pricey international brands.
High levels of inflation and rising living costs in Tanzania have left many consumers cash-strapped in 2024, limiting their spending to non-essential items. As a result, there is a growing preference for generic forms of medication over expensive international brands.
Tanzania’s major concern is ensuring its population of around 69 million is able to access equitable resource allocations for their healthcare. Nevertheless, inequalities exist in accessing health services between mid/upper and low income earners, as well as urban and rural populations.
Self-medication is common in Tanzania. This is mainly because people wish to avoid consulting doctors wherever possible, mainly for financial reasons.
Despite major improvement in road infrastructure from Dar es Salaam to other main cities, availability of consumer health products can be challenging in Tanzania. The cost of transportation can be high, depending on location, resulting in retail margins of up to 200%.
In July 2019, the Tanzania Medicine and Medical Devices Authority (TMDA) assumed responsibility for the regulation of consumer health from the Tanzania Foods and Drugs Authority (TFDA), which is now the Tanzania Medicine and Medical Devices Authority (TMDA).
Since July 2019, vitamins and dietary supplements have been regulated by the Tanzania Bureau of Standards (TBS). Previously, they were regulated by the former Tanzania Foods and Drugs Authority (TFDA), which is now the Tanzania Medicine and Medical Devices Authority (TMDA).
In Tanzania, essential categories, such as analgesics, cough, cold and allergy (hay fever) remedies, and digestive remedies will remain in high demand over the forecast period. The prices of products in all categories, both internationally and locally produced, are expected to see an upward trend influenced by fluctuating foreign exchanges, higher import taxes of both raw materials and finished products and higher energy, fuel and transportation costs.
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Understand the latest market trends and future growth opportunities for the Consumer Health industry in Tanzania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
See All of Our DefinitionsThis report originates from Passport, our Consumer Health research and analysis database.
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