The harsh climatic conditions in Kuwait with extreme heat, rising pollution and large amounts of dust continue to play a key role in driving demand across key OTC categories, in particular analgesics and cough, cold and allergy (hay fever) remedies. Consumer health is seeing steady growth in 2023 supported by more stable inflation rates.
Consumer health in Kuwait is experiencing steady growth in current value terms in 2023. Challenging environmental and climatic conditions, along with demographic trends, such as population growth and an ageing population continue to boost the demand of consumer health products.
Kuwaitis of the baby boomer generation usually prefer a combination of traditional home remedies, in combination with medications prescribed by their doctors, who are usually accessed via local government health clinics. For example, many older Kuwaitis are in the habit of taking palm water, which they believe relieves some digestive ailments.
Kuwait has a very well-developed public health system and public health insurance is mandatory for every individual who is resident in the country. The public health care system requires out-of-pocket payment for visiting primary health care centres and the clinics of hospitals.
Kuwait is a very small and well-connected country with a modern road network and this affords very easy access to the country’s ports, making the distribution of consumer health products efficient and convenient with there being very few obstacles. However, all medical products need to be approved by the Ministry of Health, while all imported goods are required to undergo stringent checks.
The licencing department of the Food and Drug Administration of the Ministry of Health heavily regulates the importation of vitamins and dietary supplements that are extracted from natural sources. Within this context, importers must provide the FDA with detailed documentation that states the product’s ingredients and the sources of these ingredients, as well as details of how the product have been manufactured.
In contrast to the strict control exercised over OTC medicines, there are few regulations relating to vitamins and dietary supplements. Similarly, the retail distribution of these products is not strictly controlled and they are available through various retail channels, including health food shops, supermarkets and retail e-commerce, although sales are still dominated by pharmacies and drugstores/parapharmacies and this is because consumers generally wish to consult with an experienced and qualified sales professional before purchasing these products.
Consumer health is projected to see steady growth in value terms (at constant 2023 prices) in Kuwait over the forecast period, with a similar CAGR to what was seen over the review period. Growth is likely to benefit from many factors, including the challenging climatic conditions, population growth, increasing education and awareness around health issues, a rise in self-medication, expanding elderly population, widespread prevalence of chronic pain, high income per capita, air pollution in the country, and increasingly hectic lifestyles.
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Understand the latest market trends and future growth opportunities for the Consumer Health industry in Kuwait with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
See All of Our DefinitionsThis report originates from Passport, our Consumer Health research and analysis database.
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