In a cross-category trend, cat food will continue to see a positive trajectory over the forecast period, supported by baseline demand and the growing awareness of pet care and nutrition in Vietnam. Within this we expect to see a range of new developments and product launches, from both existing and new players, including products which are designed for specific dietary needs and ages, alongside those which are developed for specific breeds in the case of purebred cats.
Vietnam’s pet cat population is expected to grow further over the forecast period. Local consumers are increasingly viewing cats as pets and as a part of the family, while fewer and fewer people are eating cats.
In a cross-category trend, we expect an ongoing focus on younger generations of pet owners over the forecast period, as this is the consumer segment which is most inclined towards pet humanisation and investing more time and money into the care and wellbeing of their pets. Players will focus their efforts on the appropriate channels to reach this consumer audience, such as promotions through online channels and special offers via e-commerce platforms.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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