In recent years, many treats have been launched and the offer has been expanded with lines with a focus on oral health. For example, Purina Dentalife now has many more products available in the market, and Biopet has launched a new treat that focuses on dental health, Whimzies.
Abandonment rates in the second half of 2022 and 2023 were high. This was due to the high adoption rates during the COVID-19 pandemic, when people purchased cats based on impulse and because they were home more and were able to take on more pets.
While the Ministry of Agriculture has allocated a higher budget to the stray cat population, the stray cat population has remained at an estimated 1 million cats for many years. Unless the government makes major changes, the stray cat population will remain very large, which will keep the economy cat food market strong as well.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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