The growing availability of various brands in modern grocery retail channels will continue to have a positive influence on the overall performance of cat food during the forecast period. In particular, the expansion of assortments carried by major discounter chains like Bim and A101 should help to boost volume sales.
Enriched cat food will witness further development over the forecast period as consumers increasingly prioritise the health and welfare of their pets. This trend is in response to the growing awareness of the significant role that nutrition plays in enhancing cats’ overall health, just as for humans.
Sustainability will continue to play an important role in category progress, and manufacturers will increasingly prioritise sustainably sourced ingredients as well as ethical practices in raising livestock and harvested fish. The focus on organic produce will expand.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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