The focus on the environment and sustainability is expected to guide the business decisions of major cat food companies throughout the forecast period. Consumers are increasingly paying attention to the origin of raw materials and ingredients, as well as the production techniques and materials used in both recipes and packaging.
Cat treats and mixers is expected to remain the most dynamic category within cat food in value and volume terms, with these products becoming a purchasing habit for many consumers. Companies will strive to offer tastier and more enticing solutions that are increasingly natural and sustainable, as well as product with various health and wellbeing benefits for cats.
During the forecast period, it is anticipated that volume sales of both dry and wet cat food will continue to grow, although at a slower pace than that seen during the review period. The pet humanisation trend is expected to drive the preference for premium cat food.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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