Cat food is projected to maintain retail volume and current value growth in Singapore in the forecast period. Senior care cat food represents a niche within the broader category, catering specifically to the dietary needs and health concerns of ageing pets.
Within cat treats and mixers, there is potential for a further shift towards single-ingredient cat treats, and a greater proliferation of functional ingredients that mirror the trends found in human foods. The popularity of single-ingredient treats is likely to be driven by the health concerns of pet owners in terms of the level of processing for traditional cat treats.
Growth in direct-to-consumer online stores is expected to continue to be driven by ultra-premium brands such as PetCubes. While the ultra-premium pet food trend lags amongst cat owners compared with dog owners, this trend is expected to pick up in cat food over the forecast period.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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