Cat food is set to maintain a stable retail volume CAGR and a slightly higher current value CAGR in Portugal in the forecast period. Growth in the cat population is expected to continue, because cats are considered easier to look after than dogs, and the costs of having a cat are relatively more affordable.
It is expected that private label will continue to grow its share of sales in cat food in the forecast period, due to widening product ranges, innovations, prices, and space in stores. Consumers in Portugal increasingly recognise the quality of private label products, as well as valuing their reasonable prices.
One way of attracting cat owners is through offering products with added value, and those which differentiate in some way from others present in the market. This, along with owners’ love of their cats, will encourage companies to continue to innovate and launch products focused on pet health and wellbeing.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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