While the growth of mid-priced dry cat food has been generally slower compared to the premium segment, it is showing signs of more aggressive movement within the local market. Not only are existing brands such as Me-O and Whiskas contributing to this momentum, but new brands such as Kaniva, Prima, and Lifemate have also entered the scene with vigorous promotional efforts across various channels including billboards, online platforms, social media, television, and radio.
Throughout the review period, imported brands have consistently held sway over the premium segment. These brands are often regarded as superior in quality due to their genuine origins.
The economy segment of cat food lost considerable momentum during the pandemic, with growth of mid-priced and higher tiers gaining traction, driven by individuals who increasingly regard pets as integral family members. This shift in perspective prompts pet owners to seek high-quality food options for their cats, potentially leading to lasting changes in their lifestyles.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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