In the forecast period, cat food is projected to maintain solid retail volume and current value growth rates in Malaysia, with growth expected across all categories, driven mainly by the continued increase in the cat population. The pet humanisation trend is particularly noticeable in cat food, with new formulae incorporating ingredients focusing on health and wellbeing.
In the forecast period cat owners are increasingly likely to visit pet shops and superstores for advice and purchases, since veterinary quality cat food has gained traction in this channel. Leading brands such as Royal Canin (Royal Canin Malaysia Sdn Bhd), Brit (Vafo Praha sro), and Hill’s Science Diet (Hill’s Pet Nutrition Inc) are predicted to expand their veterinary ranges of cat food to pet shops and superstores.
Retail e-commerce is predicted to see limited growth in the forecast period, as small brands (typically economy and mid-priced) are withdrawing from retail e-commerce and focusing on physical retail. This shift is due both to mobile lifestyles, and brands being cornered into offering promotions online, especially on third-party platforms, where price competitiveness is prioritised; thus, some brands are moving away from retail e-commerce.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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