A key trend for cat food in the UK is the surge in demand for unique dietary solutions for cats, in an attempt to incorporate better nutrition. As cats increasingly become integral members of households, owners are prioritising their feline companions' nutrition and overall wellbeing, steering the market towards a more tailored approach.
The forecast period is set to see a focus on premiumisation that is expected to drive sales in premium cat food, particularly therapeutic options, reflecting cat owners’ preferences and their willingness to invest in high-quality nutrition for their pets. The recent collaboration between the fresh-cooked cat food subscription brand, Katkin, and Ocado marks a pivotal moment in the industry.
Whiskas Temptations, a prominent brand of cat treats from Mars Petcare, has recently unveiled an innovative product line named Fender Fills. This move is expected to not only captivate feline palates but also redefine their current cat treat ranges.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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