The demand for organic products in cat food slowed down towards the end of the review period as it remains expensive and consumers are not entirely convinced of the benefits. Due to a lack of demand.
Cat food supplements are receiving increasing attention as pet owners are trying to prevent any health conditions from developing, with this preventative approach to health mirroring the way people are increasingly taking care of their own health. Focusing on pet health, Nestlé Purina launched a Multivitamin + Supplement powder to be added to cat food.
The forecast period is likely to see a further evolution of the retail landscape for cat food, as trends seen at the end of the review period continue to develop. Whilst the majority of cat food is still purchased at large supermarkets and hypermarkets, sales through more specialised outlets such as garden centres and pet shops and superstores are increasing, particularly for premium products.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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