Unlike dogs, cat ownership will be sustained by rising urbanisation and the greater influence of Western lifestyles in Morocco. Due to rising rates of celibacy, the number of single-person households is expected to increase, which is translating into rising cat ownership.
The greatest threat to cat food growth will continue to be the ongoing economic recession, which will propel several pet owners to trade down, or reduce their spending of prepared cat food and substitute it with leftovers. Many cat owners are already accustomed to feeding their cats leftovers, and see no reason to change to more expensive prepared food.
Despite the rising cost of distribution and global prices, cat food's unit price is expected to increase marginally. This is due to the popularity of local low-priced products such as Odace and Happy Cat, in addition to the growing flow of economy-imported products from Turkey such as Avenal, Divinus, Reflex and Cat Plus.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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