With local consumers reviewing their own lifestyles and placing a greater emphasis on sustainability, vegan and alternative sources of protein used for cat food offers greater potential for growth in the coming years as players look to innovate and develop new products. With elevated ingredient prices, incorporating alternative protein sources such as insect, algae, and lab-grown meats into cat food can provide cost-effective options for players.
Supermarkets remains the leading distribution channel for cat food in Australia, offering consumers convenience of being able to shop for cat food whilst doing their own grocery shopping. Pet food manufacturers and supermarkets recognise the potential of premium products, as the humanisation and premiumisation trends in cat food strengthen in Australia.
Australian cat food is expected to experience changes in the coming years, with the cat population predicted to grow at a slower rate from 2023 onwards compared to the review period. This trend will be largely related to the possibility of pet abandonment by some owners who may regret their decision to adopt pets as they return to normal life.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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