The cat food market in Bulgaria will continue to increase over the forecast period. Pet humanisation and better education about the specific health and nutritional needs of cats among owners will continue to encourage switching from table scraps and home-made meals to prepared food, while demand should be further buoyed by growth in Bulgaria’s cat population.
Nestlé Bulgaria AD and Mars Inc Bulgaria EOOD will continue to dominate the cat food category in Bulgaria, as they are strongly present in all price categories and, thus, their brands are sold through all distribution channels, including modern grocery retailers, pet shops, health and beauty stores, veterinary clinics and retail e-commerce. Furthermore, Nestlé and Mars will continue offering a broader cat food choice through expanding grocery retail chains by selling not only their economy-priced cat foods but also their premium brands Gourmet, Purina ONE, Sheba and Perfect Fit.
Modern grocery retailers will continue to increase along with retail chains' expansion to smaller cities. This will meet growing demand for convenience and preferences for under-one-roof shopping models.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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