During the forecast period, cat food is expected to maintain solid retail volume growth, and see particularly dynamic current value growth in the Philippines. As Filipinos become increasingly familiar with cats as pets, cat ownership is expected to continue growing in the country.
Players are likely to focus on innovation in cat food to attract owners in the forecast period. Innovative new variants have already been seen, including those that use human-grade food, as seen with Oasy, a premium dry cat food made from fresh and human grade ingredients.
As consumers become increasingly conscious not only of the nutritional content of their pets’ food, but also of the environmental impact of their purchasing decisions, Filipino shoppers are demonstrating a growing willingness to adopt sustainable practices. Leading cat food players such as Mars Philippines are therefore actively promoting sustainability through initiatives such as the “Fur The Best” recycling programme, which is part of its broader global efforts.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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