With the health and wellness trend exerting a growing influence on demand for pet food via the pet humanisation trend, pet owners are becoming more attentive to the ingredients in mid-priced and premium cat food. Following trends in human food, especially baby nutrition, pet owners will increasingly avoid potential allergens such as grains and corn and look for pack claims such as “gluten free” and “yeast free” in the forecast period.
Cat food offers notable growth prospects, with the category’s expansion set to be driven by both an increasing cat population and the rising consumption of industrially produced food in the forecast period. Cats are less expensive to care for than dogs, and more convenient, as they require less space and less direct attention, such as being taken for walks.
Local distributor and producer, Suzirja NVP TOV, is expected to gain share in cat food during the forecast period due to the development of its local manufacturing capabilities and the expansion of its own pet stores chain, MasterZoo, as well as its focus on e-commerce. During 2022-2023, the company opened new warehouses and launched a new brand, Half&Half.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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