Norwegian premium beauty and personal care looks poised for continued success, although growth is likely to moderate compared to the highs experienced during the pandemic. The product area is expected to exhibit stable value sales growth over the forecast period.
The share of niche and new brands is anticipated to continue rising. Norwegian consumers are demonstrating a growing interest in exploring these brands, driven by a thirst for knowledge and a desire to experiment with innovative products.
While core categories like skin care, fragrances, and colour cosmetics have traditionally been the drivers of premiumisation, a shift is underway. Everyday beauty and personal care categories like bath and shower, deodorants, and even hair care are starting to witness a rise in premium offerings.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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