Premium beauty and personal care sales are set to continue to grow during the forecast period. However, value growth will partly be linked to retail price increases, which will slightly hamper volume growth in the short term.
Premium brands will need to raise the bar on innovation and value-added features as the competition between premium and mass brands intensifies and the latter continue to introduce ingredients traditionally used in premium offerings. Manufacturers of premium brands will also seek to provide consumers with more fulfilling, interactive experiences and take advantage of social media resources such as TikTok where consumers share their experiences.
Premium brands in beauty and personal care face greater challenges as the mass market is moving towards dermocosmetics. As yet, Colombia does not have a regulation from INVIMA - The National Institute of Drug and Food Surveillance - regarding which products can be labelled as dermocosmetics.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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