Sustainability efforts and a focus on preventative health are expected to shape the future of premium beauty and personal care in Hungary. Brands are increasingly incorporating sustainability efforts into their offerings as they look to cater to environmentally conscious consumers, with this being likely to feature in new product development, packaging and marketing.
Despite the high inflation seen in Hungary, especially in the final two years of the review period, premium beauty and personal care has shown resilience with sales continuing to record strong growth. A "live for the moment" attitude prevails, with consumers continuing to invest in prestige and luxury goods, viewing them as deserved rewards after challenging times.
Dermocosmetics products are expected to have a growing influence on the future of premium beauty and personal care in Hungary, especially in skin care, but also other areas such as sun care and bath and shower. Dermocosmetics typically have advanced formulations and specialised solutions and are mainly available in pharmacies.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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