Post-pandemic, the beauty industry has been taking a holistic approach and blurring the lines between beauty and wellness. Beauty routines are being positioned as a way to offset anxiety, meet basic needs and create a mind-body connection.
In 2023, the competitive landscape saw stability with leading names such as Arabian Oud Co, Abdul Samad Al Qurashi Co, Chanel, Estée Lauder, and Parfums Christian Dior maintaining their positions. Premium consumers remained loyal to trusted brands, driving growth for classic products.
The rising influence of social media on premium beauty and personal care sales, particularly in niche categories, stems from various factors. Social platforms provide expansive outreach, enabling brands to engage a global clientele.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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