Continual innovation will continue to serve as the cornerstone of growth within premium beauty and personal care in Singapore, particularly amidst economic volatility and consumer apprehension regarding spending. With the potential for many Singaporeans to opt for mass brands due to cost-consciousness, players in the premium segment must leverage innovation to differentiate their products.
There is a growing momentum towards embracing inclusivity and fostering community engagement within premium beauty and personal care, particularly amongst younger consumers, who tend to prioritise purpose-driven beauty. This shift goes beyond mere messaging and PR efforts, extending into tangible product development.
There is growing concern surrounding the proliferation of counterfeit premium products. These imitations not only replicate the designs of premium brands, but also undermine the exclusivity associated with them.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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