During the forecast period, the leading players in premium beauty and personal care are expected to continue taking steps to restructure their approach to sales and marketing by incorporating new distribution channels into their existing strategies. In particular, the omnichannel approach is expected to continue being adopted by a wider group of companies and brands, revolutionising the way that these players manage their retail distribution.
Social media is widely already recognised as one of the most powerful marketing platforms for premium beauty and personal care brands, owing to the image-based nature of the leading social media platforms, and the importance of social media in the marketing campaigns of the leading premium beauty and personal care brands is expected to intensify over the forecast period. These brands are expected to continue investing heavily in creating a compelling digital presence and entering into partnerships with established social media influencers to increase awareness of their products.
The most important trends in premium beauty and personal care during 2023 are expected to remain in effect throughout the forecast period, specifically the projection of prestige and high quality as core values of leading brands and, increasingly, the focus on more sustainable products. Premium brands have long prioritised the search for higher quality and highly effective active ingredients and this is set to form the core of marketing campaigns during the forecast period as brands look to expand their customer bases and build loyalty among a wider group of consumers.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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