Premium beauty and personal care is expected to witness lower constant value growth at the start of the forecast period, as many consumers still face high costs of living. As the Danish economy recovers in the second half of the forecast period growth, value sales will pick up and the segment should see more positive performance.
Although e-commerce was a less popular option for premium beauty and personal care in 2022, premium e-commerce value sales are set to continue rising over the forecast period, putting pressure on all store-based retail channels. The pace of growth in e-commerce will remain lower than what was seen during the pandemic, as many consumers return to their previous shopping habits in-store.
Natural beauty will remain one of the main overarching trends in premium beauty and personal care over the forecast period with natural, organic and vegan products expected to develop further in the upcoming period. The issue of sustainability will also fuel innovation, bringing cruelty free products and sustainable packaging to the fore as consumers seek out products with reduced plastic and waste.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!