The market for premium beauty and personal care in Indonesia will see an improved performance during the five years to 2028, with healthy growth in constant value (2023 prices) terms. This will be supported by improved economic conditions, which will have a positive effect on consumer spending.
There is no escaping the fact that domestic companies have a growing presence in the beauty and personal care market, thanks to their affordable prices and in-depth knowledge of local needs and cultural preferences. During the forecast period, these mass brands are likely to pose a threat to their premium counterparts, especially in categories such as colour cosmetics, where the increasing influence of social media platforms will enable them to grow their sales.
Goven the growing threat of high-quality mass products, manufacturers of premium brands will need to choose the right advertising media in order to be able to maintain their positioning. With the marketing landscape shifting towards digital platforms, popular social media platforms such as TikTok, will play an important role in building visibility and encouraging consumer trial.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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