Premium skin care in Guatemala is home to well-positioned brands such as those from L'Oréal, though their sales growth is being slowed by the rising offer from mass brands like Eucerin, which saw impressively strong growth in 2023 and which boast comparable attributes, as well as by lower-cost brands such as Nivea with its 5 in 1 Facial line. This trend is unlikely to change much over the forecast period, meaning continuously slowing growth for premium beauty and care in both volume and current value terms.
E-commerce is expected to ramp up in premium beauty and personal care over the forecast period, thanks to the consumer demographic for the category. The category attracts younger consumers with disposable incomes, who are those most inclined to also use both social media and e-commerce.
Guatemala’s millennials and Gen Z consumers are increasingly adopting values such as respect for the environment, inclusion and social responsibility. In response, some premium brands are focusing on these values when developing new products.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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