Increasing demand for premium products is expected to continue over the forecast period despite inflation and shrinking purchasing power. While Portuguese will remain price sensitive, most will be unwilling to give up their favourite premium beauty and personal care products, as these products are often related to positive emotions and indulgence in stressful times.
Premium dermocosmetics beauty and personal care will continue to benefit from consumer demand over the forecast period. Dermocosmetics will be preferred by conscious consumers seeking high-quality products, in addition to those following skin and hair care trends described on social media.
Mass brands have been imitating their dermacosmetic competitors, introducing more sophisticated formulas to prevent consumers from trading up. Besides the already popular and widely used hyaluronic acid, vitamin C or collagen, Nivea, for example, has introduced bakuchiol in its Nivea Expert Lift Cellular range.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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