Premium skin care looks set to record continued dynamic growth over the forecast period, backed by the entry of more international brands and further investment in new product development and innovation. Some of the existing international premium skin care brands – like Sulwhasoo, The History of Whoo, SK-II, Shiseido – remained highly active in terms of new product launches at the end of the review period using roadshows to boost their publicity, with this boding well for the future.
Malaysia is seeing a soaring number of standalone beauty and personal care stores opening their doors in the country, with rapid expansion fuelled by post-pandemic renewed demand. For instance, Estée Lauder opened another flagship store in Mid Valley Megamall KL, with a modern and distinctive design and sleek interior.
E-commerce will continue to rise with more and more premium beauty and personal care brands investing in online platforms over the forecast period. In 2023 Dior Beauty Online Boutique Malaysia was introduced in the channel, showcasing all Dior beauty and personal care offerings from fragrances to colour cosmetics and skin care.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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