The forecast period heralds a promising trajectory for premium beauty and personal care products, with sales poised for continual growth. As the Finnish economy gradually improves, there will be a notable uptick in consumer interest and willingness to invest in premium offerings.
Domestic premium brands are expected to continue to snatch sales away from international brands. Scientific advances and natural ingredients are expected to feature as domestic brands innovate and gain awareness among consumers.
Premium products face growing competition from sophisticated mass beauty and personal care products where significant innovation has taken place and consumer trust is growing. Moreover, due to the economic uncertainty caused by the COVID-19 pandemic and more recent inflationary pressures, Finns are taking a more considered approach when before investing in premium products.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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