The economic situation in Croatia is expected to worsen during the forecast period, with factors including high inflation expected to negatively impact demand across all categories of premium beauty and personal care. It is currently that purchasing power among local consumers will be in continuous decline, which will inevitably lead to many consumers no longer being able to afford to purchase premium beauty and personal care products as often as they would like.
During the forecast period, the owners of the leading premium brands in Croatia’s beauty and personal care industry are expected to continue adding value to products and services to engender a sense of connection between their brands and consumers. In addition, these efforts to add value will serve to differentiate premium brands from the equivalent mass and masstige brands.
Premium skin care is expected to register particularly dynamic sales growth over the forecast period as the category continues to benefit from the rising interest of local consumers in skin care product that re[present the ultimate in anti-ageing. While other categories of premium beauty and personal care are likely to struggle to generate dynamic sales growth during the forecast period due to the pressure on discretionary spending flowing from ongoing high inflation, demand for premium dermo-cosmetics is set to continue driving sales growth in premium skin care as a wider group of consumers seeks to treat sensitive, atopic or problematic skin.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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