The increasing focus on health and fitness will continue to boost the popularity of specific offerings such as Greek yoghurt and drinking yoghurt. These products are particularly favoured by teenagers and young adults, as they provide a high protein option that is perceived as safe.
The messaging around health, wellness, probiotics, and gut health in relation to yoghurt and sour milk products has resonated well with local consumers. They are also excited by the dynamic flavour innovations in spoonable yoghurt and drinking yoghurt from brands such as Nada, Almarai, Al Ain Farms, and Al Rawabi.
The continued rise of discounter Viva in the United Arab Emirates highlights a significant shift in consumer behaviour, with an increasing emphasis on value for money. As Viva expands its range of affordable yet high-quality products, including European yoghurt brands, it appeals to a broader audience, even those who traditionally favoured premium options.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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