Over the forecast period, both yoghurt and sour milk products are predicted to see further, if slowing, retail volume and value (constant 2024 prices) growth, despite the rising competition from plant-based alternatives. Yoghurt is increasingly benefiting from greater investment in innovation, the multifaceted applications of natural yoghurt in food preparation, and a natural alignment with health and wellness trends.
As yoghurt becomes more popular, there is likely to be further innovation, not least in product ranges and packaging, with a focus on flavours, healthier ingredients and sustainability. For example, the performance of yoghurt is set to be boosted by a surge in demand for protein-enriched and zero-added sugar variants.
Tine is expected to focus on developing strategies to combat the rise of plant-based contenders. Investments are anticipated in sustainability, often a prime motivator for consumers switching allegiance to plant-based products.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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