The market for yoghurt and sour milk products in Lithuania is anticipated to remain stagnant in retail volume terms over the forecast period, with no major changes in consumption patterns. Sour milk products will continue to dominate the market, largely due to kefir's reputation as a nutritious and refreshing beverage and its deep-rooted tradition in Lithuanian cuisine, including its role in dishes like šaltibaršciai.
During the forecast period, plain yoghurt is expected to see positive growth in retail volume terms, while flavoured yoghurt will likely experience a further decline. This is because plain yoghurt is increasingly recognised as healthy option, due to its high protein content, and the fact it contains no added sugar.
As previously noted, flavoured yoghurt is anticipated to see declining demand over the forecast period, as it is increasingly perceived as a dessert rather than a healthy snack. To remain relevant, leading brands are likely to emphasise premiumisation, positioning flavoured yoghurt as an indulgent treat with high-quality ingredients.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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