Prevailing economic uncertainty in Tunisia and the decrease in consumer purchasing power due to inflation and price increases are expected to remain the most significant challenges for producers of yoghurt and sour milk products over the forecast period. Tunisian consumers are becoming more price sensitive with many aiming to buy the cheapest products, as well as focusing on promotional campaigns, with this behaviour likely to continue until inflation stabilises and the economy starts to improve.
In 2024, there has been a notable increase in the availability of yoghurt and sour milk products in smaller packaging that is sold at more affordable prices. These smaller pack sizes are more accessible to less affluent consumers which allows producers of yoghurt and sour milk products to reach a wider audience.
Flavoured yoghurt is expected to be the largest and most dynamic category in yoghurt and sour milk products over the forecast period, both in retail value and volume terms. These products are proving hugely popular among all Tunisian consumers, being an affordable option even among low-income consumers.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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