In 2024, the health and wellness trend is impacting several industries, including dairy products and alternatives, based on the high levels of vitamins and minerals found in these products. However, the category to be impacted the most by the health and wellness trend is yoghurt, based on numerous health benefits associated with it.
The substantial price increase anticipated for sour milk products over the forecast period is likely to make it challenging to sustain retail volumes. This is mainly because lower-income South Africans, who are the primary consumers of these products and most affected by price hikes, will struggle to afford them.
Yoghurt has been witnessing a rise in innovation, particularly with the introduction of lactose free options created for consumers with lactose intolerance. Brands such as Lancewood, Parmalat Easygest, Clover Nolac, and various private label options offer lactose free yoghurt, and it is anticipated that flavour innovation will lean towards more indulgent varieties in the coming years.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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