The market for yoghurt and sour milk products in Greece is expected to continue its upward trajectory over the forecast period, with notable growth in retail volume terms. Within the dominant yoghurt segment, there is an anticipated increase in demand for functional offerings.
Some players in Greece have already begun to offer larger yoghurt containers in an attempt to offer consumers greater affordability while simultaneously boosting sales volumes. This trend is likely to persist over the forecast period as companies recognise the benefits of catering to this consumer preference.
Moving forward, dairy players have the opportunity to innovate by developing more durable yoghurt products with extended expiry dates and formulations that can be safely stored at room temperature for up to 6-8 hours. Such advancements would offer significant convenience for consumers, allowing them to transport and store yoghurt more easily without worrying about spoilage, whole also helping to reduce food waste.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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