Protein-infused yoghurts have experienced a remarkable boom in Brazil since 2021. It all began with YoPRO, a product by Danone, but this inspired numerous other brands to follow suit, making whey protein one of the most sought-after ingredients in yoghurt amongst consumers.
A variety of yoghurt options have emerged within the category in different formats and flavours. Whether for indulgent or functional consumption, yoghurt has expanded beyond its role as a breakfast staple or morning snack, and is now a becoming a popular dessert choice, offering unique characteristics and flavours that, when combined with other ingredients, create innovative desserts.
The dairy industry has increasingly utilised modern techniques to understand the functionality of products during and after consumption by end consumers. These efforts aim to assist scientific understanding of the use of specific active principles in the composition of products in order to communicate their health benefits to consumers.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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