Sour milk products, namely kefir, have strong consumption traditions in the region in general and Estonia in particular. These products are perceived as a healthy drink and a source of probiotics with low calories and sugar.
The emergence of new convenient packaging for flavoured yoghurt could add some dynamism to the category over the forecast period. For example, in 2023, Tere launched a range of lactose-free and protein-enriched flavoured yoghurts in a pouch.
The development of plant-based yoghurt alternatives (based on almonds, coconuts, and cashews) could gain momentum over the forecast period, with global players potentially gaining a foothold. This, in turn, could dampen the volume of sales of dairy yoghurt.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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