Yoghurt and sour milk overall faces a moderately optimistic forecast period, with retail volume sales rising slowly but steadily as current value sales increase more convincingly. The initial half of the forecast period is set to witness a subtle recalibration in average consumer prices, making them more favourable.
Plain yoghurt will lead retail volume sales growth throughout the forecast period. The wind seems to be firmly in the sails of plain yoghurt, a category that's predicted to harness growth over the forecast period, thanks to the growing public perception of its health benefits, and to its unparalleled versatility compared to other members of yoghurt and sour milk products – plain yoghurt can be mixed with fruits and grains for breakfast or a snack, used in nutritious smoothies, or consumed alone and still give functional benefits in the form of protein and calcium.
Royal FrieslandCampina is projected to maintain its leading position within yoghurt and sour milk during the forecast period. However, it seems highly likely that the player will continue to lose some share to rising competitors.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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