Over the forecast period, RTD coffee is expected to see a stronger performance in off-trade volume terms compared to the one seen during the review period. This partly based on key players in the market constantly working to improve the taste of their RTD coffee as they look to provide a similar taste to the fresh coffee available from specialist coffee shops.
Over the forecast period, it is likely that the burgeoning health and wellness trend will start to have a growing influence on RTD coffee. These products typically have a high sugar content and this could prove an obstacle to growth as increasing numbers of Vietnamese consumers start to pay more attention to their overall wellbeing, especially with regard to the amount of sugar they put into their body.
The demand for coffee in Vietnam is constantly increasing as consumers become increasingly sophisticated and look for a wider range of flavours and experiences. The growing competition being seen in RTD coffee has therefore led companies to prioritise product innovation as they look to stand out on retailers’ shelves.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See All of Our DefinitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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